B2G: Business-to-Government Communication with Sean O’Leary

PR 360

Sean O’Leary is a communications professional with nearly two decades of experience in journalism, marketing, and public relations. He’s the Vice President of Susan Davis International, which handles communications for military and veterans’ groups, the federal government, and technology and healthcare organizations. Previously, he served as Director for the Merritt Group, a marketing and PR agency for technology companies focused on working with federal, state, and local governments, as well as the Department of Defense. Here, Sean shares the unique way that PR works in government and military circles and his experiences working with Tom Hanks and President Joe Biden.

Key Takeaways:

- PR in the military world

- Planning Presidential events

- PR and the PGA “merger”

Episode Timeline:

2:00 Sean's recent event with Tom Hanks and Adam Driver

4:00 An overview of the Moral Compass Federation

6:00 The difference between military and civilian work styles

7:00 Dealing with misinformation online during a conflict

9:00 How does business-to-government differ from B2B or B2C communications?

11:00 Communications within a bureaucracy

11:45 Presidential PR at the 10th anniversary of the MLK Memorial

13:30 The "mom" test

14:00 The importance of local media

17:30 Sean's thoughts on the PR surrounding the PGA merger

21:00 Sean's golf tips

This episode’s guest:

• Sean O'Leary on LinkedIn

• Susan Davis International

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

Thanks for listening!

---

Hosted on Acast. See acast.com/privacy for more information.