Disrupting Public Health Through PR with John Patton

PR 360

John Patton is a 25-year marketing and communications executive and entrepreneur who has worked in public health for the last 13 years. Currently, he’s the Executive Director of the ProVention Health Foundation and a Vice President of the National Association of Chronic Disease Directors. He is also the author of "Brainless Health: Simple Health Habits for Smart People." Here, he talks about the intersection between media and public health and how simple habits can make big changes.

Key Takeaways:

- Simple habits that can improve your health

- The need for disruption in public health messaging

- The biggest problem in American health

Episode Timeline:

1:45 How John transitioned from broadcasting and journalism to health communications

3:00 How John brought the power of media to public health

4:00 John's work with ABC TV on diabetes

5:30 How to talk to people who are pre-diabetic

6:15 How is Instagram affecting public health?

8:15 The philosophy behind "Brainless Health"

9:30 John's small health habits

12:10 The most concerning thing about the current state of American health

15:00 Why are people so resistant to public health messages?

17:10 The need for fear marketing in public health messaging

19:30 The change in public opinion on smoking

This Episode’s Guest:

• John Patton

• Pick up "Brainless Health" on Amazon

• Follow John on Instagram @BrainlessHealth

• ProVention Health Foundation

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