The Interpersonal Approach to Crisis PR with Kate Gardiner

PR 360

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19d ago 27:06

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Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.

Key Takeaways:

- Interpersonal help in a crisis

- The mental health effects of a crisis

- Helping people involved in a local crisis

Episode Timeline:

1:30 Kate's horse, Copenhagen

3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event

5:00 The holistic approach to dealing with a crisis

6:15 Local adventures can be the most impactful

9:00 Kate's job would make a great TV show

11:15 The mental health ramifications of a crisis

13:55 Kate's work in the #MeToo movement

15:00 Financial victimization of sexual assault victims

17:30 How clients react to hiring Grey Horse

21:30 Standing up for women and their rights

23:30 How Kate transitioned from journalism to PR

This episode’s guest:

• Kate Gardiner on LinkedIn

• GreyHorse.com

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