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Content provided by Mike Sergeant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Sergeant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The changing story of charity comms with Kirsten Walkom
Manage episode 227778052 series 2287824
Content provided by Mike Sergeant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Sergeant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Global charities and NGOs haven't escaped reputational scrutiny in recent years. As global communications director for Save the Children International, Kirsten Walkom is steering a new approach to storytelling and communications.
The sector remains heavily reliant on powerful case studies and a sense of 'doing good'. But new levels of transparency and scrutiny mean that organisations like Save the Children have to be more agile and sophisticated in their public engagement.
This episode is a must-listen for anyone thinking of going into charity comms, or anyone who wants to understand the fascinating challenge of steering the reputation of a major international charity.
Issues heavy - but light in texture: listen to Mike and Kirsten in conversation!
33 episodes
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Manage episode 227778052 series 2287824
Content provided by Mike Sergeant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Sergeant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Global charities and NGOs haven't escaped reputational scrutiny in recent years. As global communications director for Save the Children International, Kirsten Walkom is steering a new approach to storytelling and communications.
The sector remains heavily reliant on powerful case studies and a sense of 'doing good'. But new levels of transparency and scrutiny mean that organisations like Save the Children have to be more agile and sophisticated in their public engagement.
This episode is a must-listen for anyone thinking of going into charity comms, or anyone who wants to understand the fascinating challenge of steering the reputation of a major international charity.
Issues heavy - but light in texture: listen to Mike and Kirsten in conversation!
33 episodes
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Similar to PR for Humans with Mike Sergeant
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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