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32. Effective Social and Behaviour Change Communication
Manage episode 400176783 series 3444087
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Change the world, one campaign at a time: PR Safari dives into behaviour change with UNICEF's expert.
Tired of PR campaigns that fizzle out? Join us as we unlock the secrets of influencing behavior for real impact with Gloria Lihemo, a social change specialist from UNICEF!
Discover:
- Why most campaigns fail & the keys to success
- What drives (or blocks) our choices & how to design impactful interventions
- The power of perception & context in behavior change
- How co-creation fuels sustainable change
- Real-world examples of winning & losing campaigns
- Strategies for lasting impact & reaching diverse audiences
41 episodes
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