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Creating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17
Manage episode 268919837 series 2407037
How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out.
Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.
Joining us today is content marketing expert Christoph Trappe.
Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and professional services. He has led teams of journalists, content creators, strategists and designers to successfully drive results.
Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.
Topics we cover:
What is content marketing?
The accidental SEO strategy
How to convert high performing content into an email subscription
Insights from his latest book - Content Performance Culture
Links mentioned in the show:
Website: https://www.authenticstorytelling.net
Content Performance Culture Book: https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1
LinkedIn: https://www.linkedin.com/in/christophtrappe/
Twitter: https://twitter.com/CTrappe
....
If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.
Connect with Scot: http://bit.ly/scotwestwater
Connect with Susan: http://www.bit.ly/susanwestwater
19 episodes
Manage episode 268919837 series 2407037
How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out.
Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.
Joining us today is content marketing expert Christoph Trappe.
Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and professional services. He has led teams of journalists, content creators, strategists and designers to successfully drive results.
Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.
Topics we cover:
What is content marketing?
The accidental SEO strategy
How to convert high performing content into an email subscription
Insights from his latest book - Content Performance Culture
Links mentioned in the show:
Website: https://www.authenticstorytelling.net
Content Performance Culture Book: https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1
LinkedIn: https://www.linkedin.com/in/christophtrappe/
Twitter: https://twitter.com/CTrappe
....
If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.
Connect with Scot: http://bit.ly/scotwestwater
Connect with Susan: http://www.bit.ly/susanwestwater
19 episodes
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