123: The Riches Are in the Niches (But Start Here First)

Print Life

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

12 days ago 17:02

MP3•Episode home

In this episode, I dive into the phrase “the riches are in the niches”—and what that really means beyond the buzz.

We explore how defining your version of a rich life is the first step to creating it, and how intentionality, clarity, and a focused process are what actually lead to aligned, sustainable success. Whether you're dreaming of collaborations, financial freedom, or simply the flexibility to do what you love—this episode is your invitation to stop spinning and start choosing.

In this episode, you’ll hear:

Why riches actually are in the niches
What richness means beyond financial success
How clarity, intent, and process shape your path
The truth about fear, readiness, and going all in

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

#Fine Arts #Arts #Business #Leslie Kenehan #Marketing #Graphic Design #Artist Interviews

Stay Connected:

Join the Print Life Membership: https://lesliekenehan.com/printlife
Follow on Instagram: https://www.instagram.com/lesliekenehan/

124 episodes

Print Life

123: The Riches Are in the Niches (But Start Here First)

Print Life

published 12 days ago

MP3•Episode home

In this episode, I dive into the phrase “the riches are in the niches”—and what that really means beyond the buzz.

In this episode, you’ll hear:

Why riches actually are in the niches
What richness means beyond financial success
How clarity, intent, and process shape your path
The truth about fear, readiness, and going all in

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

#Fine Arts #Arts #Business #Leslie Kenehan #Marketing #Graphic Design #Artist Interviews

Stay Connected:

Join the Print Life Membership: https://lesliekenehan.com/printlife
Follow on Instagram: https://www.instagram.com/lesliekenehan/

124 episodes

ทุกตอน

Print Life

1
124: Artist Interview ~ Woody Roseland: The Work Only You Can Do 29:12

8 days ago29:12

29:12

This week, I had the joy of sitting down with Woody Roseland—filmmaker, photographer, comedian, and all-around creative soul with a story that really moved me. Woody shares his journey through multiple creative outlets, how surviving cancer shaped his path, and what he's learned about embracing experimentation, letting go of outcomes, and simply staying in the process. From commercial video work to painting rooftops in Oaxaca, his story is full of wisdom, warmth, and a whole lot of heart. One of my favorite moments? Woody talks about how no one will hire you for something you haven’t already shown you can do—and how our most meaningful work often comes after years of showing up. He reminds us that your magnum opus doesn’t happen before the process—it’s born because of it. If you're feeling stuck, second-guessing your direction, or waiting for the “perfect time” to do your best work… this conversation is exactly what you need. Tune in and come back to what matters: the process, the joy, and your own creative voice. Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
123: The Riches Are in the Niches (But Start Here First) 17:02

12 days ago17:02

17:02

In this episode, I dive into the phrase “the riches are in the niches” —and what that really means beyond the buzz. We explore how defining your version of a rich life is the first step to creating it, and how intentionality, clarity, and a focused process are what actually lead to aligned, sustainable success. Whether you're dreaming of collaborations, financial freedom, or simply the flexibility to do what you love—this episode is your invitation to stop spinning and start choosing. In this episode, you’ll hear: Why riches actually are in the niches What richness means beyond financial success How clarity, intent, and process shape your path The truth about fear, readiness, and going all in Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
122: Finding Your Place, Niche vs Versatility 17:26

22 days ago17:26

17:26

In this episode, I’m diving into a conversation that’s been circling the design space for a while: Do you really need a niche to succeed—or is versatility the key? There's been a lot of noise out there: "niche is dead,” “you are your niche,” “be the one-stop-shop.” And while there’s some truth in the intention behind those ideas, they can also create confusion. So, today I’m breaking it down. We talk about the role of experimentation, why staying scattered too long can hold you back, and how niching doesn’t mean restriction—it means clarity . I also share my own journey from specialist to generalist and how that path helped me attract aligned clients, build authority, and avoid burnout. Here’s what I want you to walk away with: → You can be versatile—but start with a foundation. → You can specialize—but still stay creatively expansive. → You can find your place—by choosing intentionally. We’ll talk about: Why niching isn’t the enemy—it’s actually your anchor. How I evolved from working in Illustrator to directing design teams. The real reason many designers stay stuck (hint: it’s not skill). What “you are your niche” really means—and how to not get boxed in. How to use your strengths as your starting point to attract the right work. If you’re tired of feeling scattered and unsure about where to focus your time, this episode will help you clarify your next step. 🎧 Tune in and let’s talk about what it really takes to gain momentum—your way. ✨ Ready to go deeper? Get on the Print Life waitlist and learn how to turn your art into aligned, intentional work that sells. Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
121: What Really Shapes Your Income as a Surface Pattern Designer 16:41

29 days ago16:41

16:41

When we talk about income as surface designers, we often focus on how much designers are making—but the real question is why some designers earn more than others. In this episode, we’re diving into the factors that truly shape your income, from clarity and confidence to strategy and consistency. If you’ve ever hesitated to put your work out there, struggled with pricing, or felt stuck in a cycle of undercharging and overworking, this episode is for you. Tune in as we discuss: ✔ The key difference between designers who thrive and those who struggle. ✔ The role of mindset in pricing your work confidently. ✔ Why no single sales method guarantees success. ✔ How to shift from hesitation to action and increase your visibility. Your income isn’t just about where you sell—it’s about how you approach it. Let’s shift your beliefs around pricing and step into the value you bring to the industry. 🎧 Listen now and let’s talk about it! Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
120: Goal Setting & The Three Things That Matter Most 14:39

6 weeks ago14:39

14:39

Setting Goals That Actually Move Your Creative Business Forward Let’s be real—most of us have set goals like “I want to sell more art” or “I want to grow on Instagram.” But are those goals actually helping you move forward? If you feel like you’ve been setting goals but not seeing real progress, this episode is for you. Today, I’m breaking down the key things that truly matter when it comes to goal setting as a designer. These are the steps that will help you create real momentum, avoid distractions, and finally start seeing results in your creative business. In this episode, I cover: ✔️ How to set goals that actually align with the business you want ✔️ Why process-based goals work better than vague outcome goals ✔️ How to break down big goals into clear, actionable steps ✔️ The importance of tracking progress and adjusting along the way ✔️ Why flexibility (not perfection) is key to long-term success If you’re tired of spinning your wheels and setting the same goals year after year, tune in now and start setting goals that actually get you where you want to go. Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
119: Do You Really Need a Niche? 13:44

7 weeks ago13:44

13:44

There’s a lot of advice floating around about whether or not you really need a niche as a designer. Maybe you’ve heard people say, “You don’t need to niche, just focus on your style,” or “You don’t need to niche, just find your audience.” Here’s the truth: That IS niching. In today’s episode, I’m breaking down why choosing a niche isn’t about limiting yourself—it’s about giving yourself a clear path forward. If you’re tired of feeling stuck, unsure of where to find clients, or unclear about your next steps, this episode will help you shift your perspective on niching and why it can actually create more freedom in your business. What You’ll Learn in This Episode: ✅ Why "my prints look good on everything" is the biggest myth keeping you stuck ✅ The real reason designers resist niching ✅ How niching gives you clarity on your portfolio, pricing, pitching, and marketing ✅ Why versatility is not the same as strategy ✅ A simple action step to start defining your niche today—without overthinking it! Stay Connected & Keep Learning 📌 Join the Print Life Membership: https://lesliekenehan.com/printlife 📌 Follow on Instagram: https://www.instagram.com/lesliekenehan/ Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
118: 5 Ways to Get Better Results by Doing Less 21:34

8 weeks ago21:34

21:34

This week, I’m talking about something that so many of us struggle with—including myself: doing too much and getting nowhere. We often feel like we need to chase every opportunity, every revenue stream, and every strategy, thinking that the more we do, the more successful we’ll be. But the truth? Doing less strategically leads to bigger and better results. So today, I’m sharing five ways to get better results by doing less —so you can create more impact, more income, and more mastery in your business. What You’ll Learn in This Episode: Simplify Your Offers – Stop spreading yourself thin across multiple avenues. Choose 1–2 core areas to focus on and go all in. Establish a Consistent Practice – Mastery comes from repetition. Whether it’s designing, pitching, or marketing—consistency builds confidence and skill. Streamline Business Processes – Systems create freedom. Simplify pricing, pitching, and client communication to remove resistance. Streamline Your Creative Workflow – Set up a process that allows you to create without wasting time on decision fatigue. Keep Your Focus & Avoid Distractions – Stop chasing every new opportunity. Go all in on the areas that bring results before adding more. This is your permission slip to simplify, focus, and create a business that works for you. What can you let go of to move forward with more clarity and ease? Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
117: The Power of Letting Go 12:34

12 weeks ago12:34

12:34

In this episode, I’m sharing something deeply personal—how I decided to let go of parts of my business this year to create space for more freedom and joy. If you’ve ever felt stretched too thin or defined by your work, this one’s for you. I’ll walk you through my journey of balancing multiple creative ventures and how I finally decided to simplify my focus. We’ll talk about recognizing what lights you up, creating space for meaningful work, and how to let go of what no longer serves you. My hope is that this episode gives you the clarity and courage to step into 2025 with intention and focus. Key Takeaways: To do your best work, you must let go of what no longer serves you. Success doesn’t come from juggling everything—it comes from focusing on what matters most. Simplifying your business can reignite your creativity and energy. Freedom and flexibility require intentional decision-making. I hope this episode inspires you to take a closer look at what’s truly bringing you joy in your work—and what it might be time to let go of. Thank you for tuning in! Let’s make 2025 the year of clarity, focus, and aligned growth. Happy New Year! Leslie Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
116: Pricing, Money Mindset, and Adding Value as a Creative 48:14

13 weeks ago48:14

48:14

In this episode, we dive deep into the nuances of pricing your creative work, overcoming money mindset blocks, and building a sustainable business by adding value for your clients. Whether you’re struggling with confidence in charging for your art or feeling stuck in a cycle of chasing the money, this discussion provides a fresh perspective on aligning your creativity with financial success. Plus, we break down actionable strategies for pricing, adapting to feedback, and growing your brand visibility. Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
115:Artist Interview with Becky Dator 44:07

21 weeks ago44:07

44:07

In this episode of The Print Life Podcast , I’m thrilled to welcome Becky Dator, a creative manager with two decades of fashion industry experience across apparel, textile, and color design. With her roots in Philadelphia, Becky’s journey spans well-known brands like Free People and Print Fresh, where she’s held roles from design and project management to art direction and team leadership. We dive deep into her incredible path, starting with a chance encounter that sparked her desire to become a fashion designer, and trace her career’s evolution from student to a leader in the print and textile space. Throughout our conversation, Becky shares unique insights into the creative world of in-house design teams, her approach to art direction, and the joy of seeing her team’s work come to life in stores and on the streets. We also explore her latest project—launching her own brand focused on upcycled vintage with hand embellishments— and discuss the importance of staying flexible, creative, and open to opportunities throughout a design career. If you’re curious about the inner workings of textile studios, art direction, or building a sustainable fashion line, this episode is packed with inspiration. Join us as we explore the layers of the fashion industry through Becky’s lens and gain valuable advice for navigating a creative career in print design. Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
114: Artist Interview with Hollei Anne Hayes 45:12

23 weeks ago45:12

45:12

Finding Your Power in Surface Pattern Design: An Interview with Hollei Anne Hayes In this episode of The Print Life Podcast , I’m joined by Hollei Anne Hayes, the founder of Hollei Anne Design Co., who has spent over a decade honing her craft in the design industry. After working with esteemed brands like Toys R Us and Skip Hop, Hollei transitioned to full-time freelance and now runs her own creative studio, where her art has been seen in major retailers like Target, TJ Maxx, and Hallmark. 🌟 We talk about her journey from corporate to owning her own business, the power of embracing your unique creative voice, and how she balances creating trend-forward designs with her own personal style. Hollei also shares invaluable insights on pricing your work, navigating the surface pattern design world, and making your art commercially viable. The big takeaway? No one is you, and that is your power. This episode is full of inspiration for designers looking to build a sustainable business and own their creative space. Whether you're new to surface pattern design or an experienced freelancer, this conversation is a must-listen. 🎧 Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
113: Artist Interview with Bec Oakes 35:18

24 weeks ago35:18

35:18

Bec Oakes is a Sydney based print designer, her work is bohemian, vintage and earthy, influenced by her experiences while travelling and nature. She discovered the world of print design while studying design at university and fell in love. She started out by interning and working in-house in the fashion and homewares industries but has found her place in her design business. Now her work can be found on fashion, homewares, lifestyle and fabric. Bec is a beach lover, yogi, traveler and creative who works with brands that align with her values, placing emphasis on care for the environment, people and communities. She loves to collaborate with people and businesses who are as passionate about what they do as she is. Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
112: Artist Interview with Sara Torabi 31:44

29 weeks ago31:44

31:44

Sara Torabi, owner of Papillon Patterns, is a surface pattern designer based in Canada. Her creative purpose is to create art that brings joy and hope to lives all around the world. Inspired by the vibrant colors and beautiful nature of Canada, her work reflects the intricate details of the lines and curves she observes in her surroundings. Through her designs, she shares her love of art and nature, aiming to bring hope and happiness to those who enjoy her creations Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
111: From Audience to Client: How to Nurture and Convert on Social Media 23:30

30 weeks ago23:30

23:30

In this episode of The Print Life Podcast, we're diving deep into the art of turning your social media audience into loyal clients. We'll explore the crucial differences between your audience, leads, and clients, and why understanding these distinctions is essential for building a successful creative business. Leslie breaks down actionable steps to identify who’s engaging with your content, how to nurture those relationships, and the importance of being prepared when your dream clients come knocking. Whether you're just starting out or looking to refine your strategy, this episode is packed with insights to help you grow a loyal and aligned audience that converts. Key Takeaways: Understanding the distinctions between your audience, leads, and clients. How to audit your current audience to ensure it aligns with your business goals. Practical steps to prepare your business for client conversions. Why a small, engaged audience can be more powerful than a large, unfocused one. Listen now and get ready to boost your social media strategy! Ready to find your niche? Join me for Find Your Niche —a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction. 👉 https://lesliekenehan.com/nichechallenge Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/…

Print Life

1
110: A Conversation with Karina Duncan on Getting Started, Consignment Design & Diving into Freelance 30:38

32 weeks ago30:38