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Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14
Manage episode 423232813 series 3507556
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Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.
Chapters:
- 00:00 - Intro
- 02:12 - The Beginning of Digital Reach
- 07:43 - Finding the Right People During Growth
- 13:03 - Strategic Use of Direct Mail for Nonprofit Engagement
- 19:08 - Expanding Engagement Through Instant Communication
- 22:54 - Get in Touch with Mandy
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