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Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13
Manage episode 397733185 series 3507556
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Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.
Chapters:
- 00:00 - Intro
- 02:45 - Fold Factory Founding Story
- 06:10 - Unveiling Fold of the Week's YouTube Success
- 14:50 - From YouTube Series to Online Courses
- 19:14 - Keys to Direct Mail Success in Digital Marketing
- 25:14 - Trish's Course Target Audience and Value Proposition
- 28:27 - Common Missteps in New Direct Mail Initiatives
- 36:15 - Get in Touch with Trish
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