How to Stand Out as a Small Business: Excellent Client Communication

Priority Pursuit

Is your small business blending into the background?
Let's change that.
Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers.
In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear, and consistent communication is not just good for business; it's essential. You'll learn practical tips on responding promptly to inquiries, setting expectations right from the start, and keeping your clients in the loop every step of the way.
Plus, I’ve got a few tricks up our sleeves to help you personalize your customer's experience, making them feel valued and likely to return.
So join me in this episode for some real talk, insights, and actionable strategies that will shake up how you do client interactions.
Specifically, this episode highlights the following themes:

• The significance of client communication
• Principles for effective client communication
• The impact of under-promising and over-delivering

Other Mentioned Links & Resources

Episode 014: 4 Easy Ways You Can Under Promise & Over Deliver to Your Customers
https://treefrogmarketing.com/four-ways-you-can-under-promise-over-deliver-to-your-clients
Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth
https://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth
Learn more about Basecamp:
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Learn More About Treefrog’s Small Business Marketing Resources & Services
https://www.treefrogmarketing.com
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https://www.instagram.com/treefrogkelly
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https://www.instagram.com/victorialrayburn

Chapters

1. Introduction (00:00:00)

2. Quality of client experience vs. quality of products or services (00:02:54)

3. Utilizing templates and automations for efficient communication (00:06:36)

4. Delegating communication tasks to team members (00:09:06)

5. Keeping record of all client conversations (00:14:25)

6. Under promising and over delivering (00:18:21)

7. Creating systems for excellent client communication (00:20:11)

8. The importance of systematizing client communication (00:21:32)