A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.
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A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.
…
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Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding? In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practica…
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How to Set Boundaries & Get Your Clients to Respect Them
28:49
28:49
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28:49
Setting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you’re tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick. In this episode, we’re getting real about the importance of boundaries both in work and personal life. We discuss why …
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1
The 5 Most Effective Things You Can Do to Improve Your Small Business's SEO
26:09
26:09
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26:09
When it comes to SEO, there’s a world of tips and tricks out there, but not all of them are worth your time. In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website’s main pages with location-based keywords to using a Google Business profile, we break it …
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Practical Steps to Manage Small Business Finances with Linda Karressy
44:04
44:04
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44:04
When managing the finances of a small business, precision and proactive planning are important to sustainability and growth. Every dollar matters, and knowing how to manage your money can really help your business succeed. In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonpro…
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1
How to Market Your Small Business on Your Own
29:30
29:30
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29:30
Marketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customers Join me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structure…
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The 4 Keys to Building a Successful Small Business
25:36
25:36
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25:36
If you’re a small business owner wondering how to really make your business thrive, this episode is for you. Let’s lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our…
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5 Reasons Your Small Business Needs a Marketing Strategy
28:57
28:57
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28:57
When you operate without a strategy, it's easy to overspend on ineffective tactics. A marketing strategy helps you allocate your budget based on what’s most effective for your business. In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business. From attracting you…
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How to Build & Lead a Healthy Remote Team with Amanda Garcia
54:19
54:19
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If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you. Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative. Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems h…
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Why Every Small Business Owner Needs a Personal Brand & How to Build Yours
26:35
26:35
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26:35
Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market. Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward. In this episode, we're getting right down to why you absolutely need a personal brand and how…
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7 Ways to Serve Your Team Well Outside of Benefit Packages
20:49
20:49
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20:49
Your employees are the backbone of your business. Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty. In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity…
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A Marketing Strategy that Increases Sales: The Exact Strategy I Used to Meet My Small Business’s Booking Goals
31:33
31:33
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31:33
The right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targets Here’s a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your au…
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How to Handle Ups & Downs in Business with Jennifer Roach
40:00
40:00
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40:00
Businesses face challenges and triumphs—it's all part of the game. But how do you manage the rollercoaster of running a business without losing your momentum? In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive c…
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Why You Need an In-House Social Media Manager
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28:02
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28:02
Being savvy on social media isn't just about keeping trends on your radar—it's a crucial pivot towards nurturing your business in real-time. In today's episode, we unpack why having an in-house social media manager isn't just a trendy move—it's essential. From aligning your brand's voice across all platforms to jumping on trends that keep your audi…
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5 Things I Wish I Knew Before Starting a Small Business
51:18
51:18
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51:18
We've been there—starting a small business with high hopes and then hitting roadblocks we never saw coming. Let's chat about those "I wish someone had told me that!" moments that can make or break your business journey. In this episode, I'll be asking Kelly Rice, our Treefrog Director, about the hard-earned wisdom she's gathered along her journey. …
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Why Having a Website Isn’t Enough to Grow Your Small Business
37:18
37:18
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37:18
We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league. It's time to push past the basic and get strategic with your online presence. In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can with…
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How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello-Benedict
35:52
35:52
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35:52
When your business thrives, shouldn't your team as well? In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy. You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that’s not j…
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The Key to Scaling Your Small Business: Consistency
23:56
23:56
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23:56
The small business world can be a rollercoaster of ups and downs, trials and errors. But I've come to realize something crucial. We're wired for freedom, but that doesn't mean we should chase every new idea that excites us. In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're g…
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Boundary Blueprint: How to Set Boundaries for Small Business Success with Mary Adkins
29:51
29:51
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29:51
When it comes to running a small business, the lines between the personal and the professional can often become a blurry mess. In this episode, we're here to draw those lines with a bold marker. Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. W…
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Six Ways to Increase Your Website's Conversion Rate
25:36
25:36
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25:36
Is your website attracting and keeping your prospects' attention? If not, then you're missing out on valuable opportunities to grow your business. In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-bas…
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How to Create a Personal Vision for your Life & Business with Mark Dolfini
1:02:30
1:02:30
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1:02:30
Is your life and business exactly where you want it to be? If you hesitated for even a second, this episode is for you. In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a …
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1
How to Stand Out as a Small Business: Excellent Client Communication
23:30
23:30
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23:30
Is your small business blending into the background? Let's change that. Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers. In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear…
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11 Ways to Use ChaptGPT for Small Businesses
55:34
55:34
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55:34
You've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries. In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses. We delve into practical applications, from content crea…
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4 Reasons Your Marketing Isn’t Working (& How to Fix It)
21:29
21:29
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21:29
The success of your business is intricately tied to the effectiveness of your marketing. In this episode, I delve into the reasons why your marketing efforts might not be yielding the desired results and, more importantly, how to rectify the situation. I systematically break down the four most common pitfalls that may be hindering your marketing su…
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How to Find Your Small Business's Niche with Todd Howard
49:26
49:26
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49:26
How to Find Your Small Business's Niche with Todd Howard The journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out. Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business, peels back the layers, …
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Time-Saving Marketing Strategy for Small Businesses
35:38
35:38
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35:38
The struggle to stay afloat in marketing while juggling a zillion small business tasks can feel like an uphill battle. But what if I told you there's a strategy that spins your efforts into continuous results with less push over time? We're diving deep today, sharing time-saving tips, content batching hacks, and the lowdown on how four straightforw…
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