Six Ways to Increase Your Website's Conversion Rate

Priority Pursuit

Is your website attracting and keeping your prospects' attention?
If not, then you're missing out on valuable opportunities to grow your business.
In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-based framework, we outline effective strategies to capture and hold your audience's attention. Plus, we provide tips on crafting direct call-to-action buttons, designing easy navigation, and ensuring your website answers your ideal clients' questions.
Don't miss this episode for expert advice on turning your website into a powerful marketing tool and boosting your small business's growth.

Specifically, this episode highlights the following themes:

• Understanding your audience and clarifying your messaging
• Utilizing a story-based framework for website copy
• Tips for creating effective CTA buttons

Other Mentioned Links & Resources

Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Check your load time:
https://pagespeed.web.dev
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Learn More About Treefrog’s Small Business Marketing Resources & Services
https://www.treefrogmarketing.com
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Chapters

1. Introduction (00:00:00)

2. Guide to clear and effective marketing messaging (00:03:31)

3. Establish your business as a helpful guide (00:08:13)

4. Small businesses struggle with ineffective marketing strategies (00:10:45)

5. Strategically place CTA buttons to drive action (00:16:56)

6. Optimize navigation and speed for user experience (00:20:29)

7. Prioritize website development to attract ideal clients (00:23:18)

8. Enhance your website with essential free guide (00:24:35)