The Key to Scaling Your Small Business: Consistency

Priority Pursuit

The small business world can be a rollercoaster of ups and downs, trials and errors.
But I've come to realize something crucial.
We're wired for freedom, but that doesn't mean we should chase every new idea that excites us.
In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're going to explore five key areas where consistency can make a drastic impact.
From serving your customers to building a consistent brand, I’m going to break it all down for you.
Tune in to the full episode for some game-changing insights and actionable tips. Let's make consistency your new best friend in business!
Specifically, this episode highlights the following themes:

• Establishing consistency in customer service
• Building a consistent brand message
• The necessity of consistent marketing and advertising

Other Mentioned Links & Resources
Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth
https://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth
Episode 122: Design for Success: 7 Graphic Design Mistakes Small Businesses Make
https://treefrogmarketing.com/7-graphic-design-mistakes-small-businesses-make
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses
Learn More About Treefrog’s Small Business Marketing Resources & Services
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Chapters

1. Introduction (00:00:00)

2. Consistent brand messaging creates memorable marketing (00:05:51)

3. Crafting clear brand messaging and defining topics (00:07:04)

4. Consistent visual brand boosts recognition and credibility (00:11:59)

5. Efficient flywheel marketing strategy for small businesses (00:15:48)

6. Consistency in marketing, systems, and SOPs important (00:18:40)

7. Consistently seek better ways to serve customers (00:21:32)