Why Having a Website Isn’t Enough to Grow Your Small Business

Priority Pursuit

We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league.
It's time to push past the basic and get strategic with your online presence.
In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can withstand market whirlwinds.
It's not just about going live with a URL; it's about weaving a story that captivates your audience, striking the right SEO notes, and guiding those visitors through crystal clear calls to action.
Stick around because by the time we're done, you'll be ready to transform your website from a digital storefront into a dynamic growth engine. Tune in now, and let's get those leads flowing your way.

Specifically, this episode highlights the following themes:

• The critical role of strategic storytelling and clear messaging on your website
• The importance of building a sales funnel to nurture customer relationships
• How SEO and consistent, value-laden content lead to better business opportunities

Other Mentioned Links & Resources

Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Listen to episode 114: How to Build a Sales Funnel as a Small Business:
https://www.treefrogmarketing.com/how-build-sales-funnel-small-business
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Get a free website guide:
https://treefrogmarketing.com/website
Read the book Building a StoryBrand by Donald Miller:
https://amzn.to/49GaY5f

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Chapters

1. Introduction (00:00:00)

2. Story-based marketing is 20 times more memorable (00:04:03)

3. Include strategic CTA buttons for website engagement (00:08:57)

4. Optimistic person emphasizes importance of clear instructions (00:11:29)

5. Optimize website with key customer-focused information (00:14:06)

6. Strategically built website boosts business authority (00:17:37)

7. Businesses create successful, respected stories to help customers (00:21:21)

8. SEO crucial for small businesses to thrive (00:28:55)

9. Invest in a lead-generating website for growth (00:32:40)