Converting visitors into clients with the power of UX copywriting

Process to Profitability

In this episode of "Process to Profitability," I sit down with Susan Reoch, a UX copywriter, to discuss the importance of writing a website based on user experience. We delve into the principles of UX copywriting and how they can enhance a website's effectiveness in converting clients. We explore topics such as creating a clear and concise message, utilizing effective micro copy, and understanding user flow. Join us as we break down the steps to improve website UX and discover the power of collaboration between designers and writers. If you're looking to enhance your digital strategy and optimize your website's user experience, this episode is a must-listen.

Timestamps:

• [00:02:08] Meet Susan Reoch

• [00:06:05] What is user experience?

• [[00:09:20] How copywriting ties in with UX

• [00:10:23] Design and copy both support the overall strategy of your website

• [00:11:20] Why UX is so important for the entire customer journey

• [00:13:07] You're more familiar with UX than you think you are

• [00:14:21] The biggest UX mistakes business owners are making

• [00:16:43] How to start improving your website's UX

• [00:18:25] The easiest way to improve the UX of your website quickly

• [00:20:09] Design your website strategically to align with UX principles that make visitor decisions easier

• [00:21:45] How should we approach testing UX decisions?

• [00:25:54] Connect with Susan

Key Topics:

• Simplified user experience (UX) copywriting approach

• Importance of clear and concise messaging

• Strategic approach to website design and content

• Collaboration between designers and writers in UX

• Applying UX principles for effective copywriting

• Using UX processes in copywriting and testing

• Testing UX through observations and software tools

• Clarity and user flow in website design and copywriting.

Resources:

• Susan's Website

• Susan's Instagram

• The Ultimate UX Web Copy Guide

• Microcopy Micro Course