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Process to Profitability: Tools and Strategies to Serve Your Clients and Grow Your Small Business is a weekly interview show featuring creative women who are growing their small businesses with a focus on serving their clients and customers well. We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working to those just starting out, we'll ...
 
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In Process

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In Process

Vince Mirabelli

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“In Process” is a podcast series from Vince Mirabelli, a self-confessed process geek, and professional "pain in the ass". This series will focus on providing value to listeners through tips, tools, and trends in the process improvement, business innovation, and operational excellence space. There will be clips, rants, interviews, recorded keynotes and presentations, all in the name of improving you and your business through innovation and process, to get you away from "that's the way we've a ...
 
Efficientpreneur Show helps business owners and entrepreneurs to build & scale their business profitability online with less time, effort and cost so they can enjoy a fulfilling lifestyle. The show offers business tips and tricks from leading experts, CEOs, productivity hackers and best-selling authors. Efficientpreneur Show is hosted by Ahmed Al Kiremli, also known as AK is a Serial Entrepreneur, Business Mentor, Efficiency Expert, Pro Athlete And The 1# International Bestselling Author of ...
 
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show series
 
Launching a course is a huge task filled with to-do list items, including writing copy for all the pieces, which can be really intimidating for business owners. Kim is here to help us focus on what’s important when writing your launch copy, including the process she leads clients through and specific tips for writing your sales page and email seque…
 
When you’re a parent and an entrepreneur, it can feel like you’re constantly juggling everything and just trying to prevent anything from falling through the cracks. Today I’m talking with Lanisha about her journey to start a business while also being a mom and working a full-time job. She shares how her business has evolved with her life, why she …
 
Today I’m joined by Jenny Melrose to talk about attracting new customers with blog content. Blogging may not be talked about as much lately, but it’s still a hugely impactful piece of your business. Jenny shares how she creates content that helps her audience and drives them to sign up for her email list. We also talk about using your website to se…
 
As your business grows and you’re ready to raise your prices, launch a new service, or start a podcast or course, your website needs to reflect the value of what you do. You have the expertise, but you need a website that clearly communicates that to your dream clients. Today I’m going to share why I believe that a simple website is the best choice…
 
I’m excited to cover this topic with Mariana because it’s something so many service-based business owners are considering as they plan for business growth. We start by talking about why creating a course from your signature service is beneficial for your business and how to know if a course is right for you. Mariana shares what you need to have rea…
 
In this episode, Stephanie helps us to use gifting strategically to create a great client experience. We talk about the key features of great gifts, when you should send them, and how you can create a system to make gifting automatic. She shares how you can use gifting to increase referrals and sales, as well as the people that we should send gifts…
 
I’m excited to cover this topic, not only for podcasters, but for all business owners. Rosa shares the importance of repurposing your content and which types of content you can use for this strategy. She also talks about taking advantage of the new platforms that are becoming popular, mistakes people make when repurposing content, and her favorite …
 
I’m so thrilled to have Nadia back on the show, this time to talk about preparing to hire in your business. We start by covering how you can know it’s the right time to hire and the steps you need to take before bringing someone into your business. Nadia talks about budgeting for future hires and choosing between a contractor and an employee. We al…
 
I’m excited to chat with Amy Eaton today. She explains why the photos we choose to share on Instagram are important for increasing engagement and the types of photos our clients really want to see. We also talk about using Instagram to build relationships and the importance of having a consistent style. Amy shares her recommendations for finding ph…
 
Esai is joining us today to talk about why quiz funnels are such an effective tool for building your email list. She walks us through choosing an idea for your quiz, planning and writing the questions and results, and what comes after someone submits. She also shares he recommendations on quiz software and how to build a quiz that brings the right …
 
I’m so excited to be interviewing Jordan Gill of Systems Saved Me all about getting started with VIP days in your service-based business. Whether you’ve heard of VIP days but don’t know if they are right for you, or you’ve never heard of them at all, this episode is for you. We’re going to be covering exactly what VIP days are, who should consider …
 
Finances are a topic that many entrepreneurs shy away from, even though they know it’s crucial for their business to succeed, which I why I’m so excited to talk with Kenia Newell of Wealth Over Now about creating a financial plan for your business. We talk about prioritizing what’s important in your finances and why you need to have money goals. Ke…
 
I’m excited to cover webinar funnels with Angela today. We start by talking about what an evergreen funnel is and how it works. Angela teaches us why webinar funnels can be so impactful for business owners and what we need to have in place before creating one. She shares the steps we need to take when creating a webinar funnel and her favorite tool…
 
I’m so excited to have Brandi on the podcast today to cover this topic! She shares how business owners and course creators should think about accessibility when it comes to courses and the benefits of having an accessible course for both students and business owners. You’ll learn what you need to include to make video lessons accessible and how to …
 
Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert without feeling icky. Allison shares …
 
In today’s episode, I’m talking with Kelli Esquilin about using a CRM to evaluate your client experience. We start by diving into the basics – covering what a CRM is and why every business owner needs one. Kelli shares the features we should look for when choosing a CRM and the ones she regularly recommends. We also discuss how using a CRM will all…
 
Erika is sharing what a brand voice is and why it’s such an important piece of writing your website copy. We also discuss developing your brand voice, including creating a brand alter ego. Erika gives some great examples of how you can use your brand voice on specific pages of your website that can sometimes seem boring and the other unexpected pla…
 
I’m talking with Rhodesia Jackson about making diversity and inclusivity an intentional part of your business. We talk about what being inclusive in business means (and what it doesn’t), why it’s important, and the different groups you should be thinking about. She shares her tips for designing an inclusive website and social media presence and usi…
 
Today I’m talking about designing and implementing an SEO strategy for your website. This solo episode covers creating an SEO strategy, finding the right keywords and phrases, and how to use them to rank for relevant searches. I’m also sharing the best way to write content that is SEO friendly and the ranking factors you need to consider outside of…
 
I’m talking to Ellen Yin of Cubicle to CEO about leveraging the power of hashtags to grow your Instagram. Ellen shares her journey to becoming a business owner and how she’s using her marketing knowledge to help entrepreneurs. We discuss how we should think about hashtags for Instagram and why they can be so effective for people with smaller audien…
 
In this episode, I’m talking with Brittany Dixon about creating a client on-boarding framework. Brittany is going to walk us step-by-step through her R.O.A.D. to Scalability framework and how we can apply it to creating, automating, and maintaining the on-boarding part of our business. We talk about why on-boarding is essential, the processes you n…
 
I am talking with Andréa Jones about creating a social media plan that attracts and converts your dream clients. Today Andréa is going to share with us about the biggest struggle she sees business owners having on social media and the foundation that you need to have in place if you want to bring in clients from your social media platforms. We also…
 
I’m talking with Mai-kee Tsang about pitching the right podcasts and impacting your business growth through visibility. Mai-kee shares with us the importance of creating a sustainable visibility strategy that is authentic to your personality, your values, and your business. We also discuss who could successfully use podcast guesting as a visibility…
 
I'm so excited to announce that I'm (finally) working on Season 3 of Process to Profitability. We wrapped up Season 2 at the end of 2019 with every intention of recording new episodes in 2020, but COVID and a toddler running around threw a wrench in my plans. But Process to Profitablity will finally be coming back later this year! This season will …
 
Joining Howard Teibel today in conversation is Dr. Nathan Grawe, distinguished teaching professor of the social sciences at Carleton College, where he has served on the faculty since 1999. You might have seen Nathan's work as it relates to the framing of the enrollment cliff, something that's been exacerbated and accelerated in this last year. As w…
 
As we turn our energy to 2021, we can begin to catch a glimpse of getting on the other side of this crisis. Independent school leaders have implemented innovations over the last nine months that they could only dream about prior to the pandemic. The question now is can they sustain these changes with intentionality. Jeff Shields, CEO of the Nationa…
 
At Teibel Education we are committed to having your people be connected with a higher purpose. As we look to 2021 and the hope for greater ease and less uncertainty, we bring you a podcast on learning. How do you produce active listening in a colleague, student, or peer? Active listening is a central tenant to the capacity to learn and acquire new …
 
Mission in Action Today on the show we bring a demonstration of living a mission. Our guest is Doug Brown, President of UMass Memorial Community Hospitals and Chief Administrative Officer for the UMass Memorial Health Care system. He had a vision for their community - looking in their own backyard and anchoring their institutional mission through l…
 
This is an important conversation to listen to the whole way through. First, ask yourself: what’s the highest purpose of your organization? Likely you have an answer, something you’ve been told, or something you’ve absorbed through your experience over the years. But maybe the greater truth is that we need to discover our organization’s purpose wit…
 
Heather Jarhling is a rising senior at Colby College in Waterville Maine. She — like her peers — is facing an unsettled future. This cohort spent the last three and a half months running to keep up with a shift to online education that many of them did not sign up for. Of course, no one signed up for the changes sweeping education as a result of th…
 
As we begin to pivot in our organizations from the necessary critical decisions to get through these first few months and on to living with a new way of working, how do we not fall back into business as usual? Our people are looking not only for direction and stability but a sense of connection to a larger purpose. At the heart of people feeling di…
 
In our lifetime, Higher Education has not seen the kind of global shock to its system that emerged over a two-month period. We anticipated a systematic and orderly shift in the next few years to address the rising cost of education, changing demographics, and a growing adult population choosing to come back to further their education. Those institu…
 
Many of us listen to podcasts in moments of leisure or capacity to separate from work. Sometimes a topic comes along that is central to what we’re facing right now. This week, we are very fortunate to have educator and futurist Bryan Alexander joining us for a conversation around scenario planning in the era of COVID-19. Bryan recently has been a l…
 
Our guest is working to develop the 60-year curriculum, one with an eye toward a lifetime of education. Rovy Branon serves as Vice Provost for Continuum College at University of Washington. When you are a learner at Continuum College, you are taking part in one of the most aggressively innovative programs dedicated to bringing education to non-trad…
 
There is an unnamed disruptor around the corner. So says our guest today, Rutgers University’s Mike Gower. As Executive Vice President for Finance and Administration and University Treasurer, the breadth and depth of his involvement in university operations is extensive. With decades of experience in the field, one might expect him to carry more an…
 
As we wrap up Season 2 of Process to Profitability, I’m going to share 7 more website updates you should make in order to bring in more dreamy clients. Some of these things we’ve discussed briefly in previous episodes, but today I’m diving into the details of why you need to make these updates and the best practices. I’m talking about SSL certifica…
 
Today I’m talking about using Instagram Stories to promote your services with Abby Jiu and Lisa Ziesing of Abby Jiu Photography. I’m really excited about this episode because I have been watching their Instagram Stories and I love their approach. We are talking all about how they got started with Instagram Stories and tips about showing up in front…
 
Today I’m talking with Heather Dominick about How Highly Sensitive Entrepreneurs can sell without compromising empathy and integrity. We talk about what it means to be a Highly Sensitive Entrepreneur and how Heather found out she was one. We also about the challenges that face HSEs when it comes to selling and ways that you can look at selling diff…
 
Today I’m talking with Genecia Alluora about building an authentic brand online. We talk about how she built her business and brand online and some of the challenges she faced. She gives us an exercise that we can use to make sure that our brand is authentic and then we talk about building a support system full of people that align with your values…
 
Today I’m talking about how to stay focused with Jodi Graham. We dive into different ways that you can stay focused on your business to make sure that you’re moving forward. We start by talking about why staying focused is so important and the different ways that we can make sure we’re doing that in our business. We talk about tracking our progress…
 
Being a mom and a business owner isn’t easy. Right now, we’ve chosen to keep our baby at home, which means that I’m constantly bouncing back and forth between work and motherhood. It hasn’t been easy – I’ve struggled with accepting that I can’t do it all. Today I’m sharing how I’ve come to (almost) be okay with the fact that things aren’t going to …
 
Today I’m talking about creating a community around a product with Skye Amunden and Mallory Mascoli from hope&plum. We jump in talking about the community they’ve created around their ring slings, including how they decided to start their business with a community focus. We also talk about how they’ve fostered such a supportive environment inside t…
 
Cutting a path through the political and emotional landscape to deliver a strong strategic plan is an act of courage. Even with a clear consensus that a strategic plan is required, connecting intention to action is a massive undertaking. That’s precisely what Rhode Island School of Design’s leadership achieved with their 2020-2027 NEXT Strategic Pl…
 
Today I’m talking about using Shopify for your website platform with Mands Burnette. We talk about Shopify compared to other platforms and why it’s really great for online stores. We get into the inventory management and all of the backend stuff, as well as how the design works and how it compares to other platforms. Mands tells us about some updat…
 
Today I’m talking about pitching your product to retailers with Kathy Cruz. Kathy shares a ton of great information as a retailer herself and as a maker who has gotten her products into stores. We talk about selling outside of your business and knowing when you’re ready. We also discuss the technical pieces you need in order to work with retailers …
 
Today I’m talking with Lindsay Maloney about how introverts can grow their business. Lindsay and I have a great conversation about why introverts make great online business owners, the things they should consider before starting a business, and how serving our clients well is really beneficial as an introverted business owner. We also talk about sc…
 
My business looks very different now that I’m working with a baby at home with me. Most of my work is done during naptime and in a half hour increments when my little one is content to play on his own (always where I can see him). This shift has meant less time to send emails, scroll Facebook groups looking for clients, or brainstorm new marketing …
 
Today I’m talking about sales page design with Christi Cooper. This is a really fun episode because while we’ve covered service page design before, this is a whole different beast. We talk about the difference between a sales page and a services page and some of the technical aspect including how long your sales page should be. We also discuss wher…
 
In February 2015, Roger L. Martin joined us to talk about innovation, incentive, and inspiration. This is the stuff that drives teams to face the most complex, stubborn challenges with surprising and creative solutions. That episode quickly cemented itself as one of our most listened-to episodes in the nine years that we have been producing this sh…
 
Today I’m talking about three hard truths that 7 figure influencers aren’t telling you with Ellen McElveen. We dive into three different things that you might not know about the 7 figure businesses you’ve been looking up to online including why you might actually be more profitable than they are, why they probably don’t have it all figured out, and…
 
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