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Innovation: Why Brand Values are Essential for a Conscious and Caring Business
Manage episode 391727736 series 3542614
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On this episode of Process to Profitability, I discuss the importance of business values and how to align them with your brand messaging strategy. My guest, Ashlee Sang, works with conscious and caring business owners to help grow their impact and revenue. We talk about the three-step approach to values, making small decisions, and how values may change over time. Ashlee also shares examples of how we can apply our brand values to our business in both marketing and operations. We also chat about and the importance of regularly reflecting on values and seeking outside perspectives. Check out Ashlee’s resources to help tackle different areas of marketing and operations at ashleesang.com/valuesworkbook and ashleesang.com/process.
Timestamps:
[00:06:36] Brand messaging strategy is essential for business.
[00:11:24] Be intentional. You can't be everything to everyone.
[00:15:11] Establish your values through self-reflection and perspective.
[00:19:36] How to apply your brand values in practical ways
[00:22:25] Choosing a tech stack that aligns with your brand values
[00:26:56] Evolving your values with your business, flexibility is key.
[00:30:54] Start small and build momentum.
[00:35:21] Places and ways to showcase your values, including on your website.
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