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Metrics that matter: discovering the KPIs for your social media strategy
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Are you ready to unlock the secrets to turning your social media presence into a profitable powerhouse? Join me on this episode of Process to Profitability as I dive deep into the world of social media metrics and strategies with the brilliant Andréa Jones, a renowned social media strategist. Together, we'll explore the five key performance indicators you need to look at, uncover the algorithm's secrets, and learn how to effectively engage with your audience. Plus, Andréa shares invaluable tips and real-life examples that will have you re-evaluating your social media game. If you're ready to take your business to the next level, don't miss this episode of Process to Profitability!
Timestamps:
[00:01:39] Meet Andréa Jones
[00:03:51] The importance of metrics in social media marketing
[00:05:45] 2 things you need to have before creating a social media marketing strategy
[00:08:01] Your marketing journey will vary depending on your service and client
[00:09:39] The KPIs you should be considering for your social media
[00:16:36] How to decide which KPIs are most important for your business
[00:18:20] How to measure your KPIs
[00:22:03] Creating a social media marketing strategy that aligns with our KPI goals
[00:27:49] Look at yearly and industry trends
[00:29:54] How you should approach new platforms
[00:33:38] Connect with Andréa
Key Topics:
The importance of balancing key metrics for social media content success
Understanding the algorithm and its priorities in order to maximize engagement and reach
The significance of knowing your own metrics and understanding your audience's preferences
The value of regularly assessing and analyzing what content works best for your audience
How different businesses and industries approach social media strategies to achieve their goals
The emphasis on tracking and analyzing social media analytics on a monthly and annual basis
The need to adapt to changing trends and diversify platforms for continued success
The importance of aligning content with specific goals and the different steps in the sales process
Resources:
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