How To Use Guest Podcasting To Attract More Clients Process To Profitability podcast

How to use guest podcasting to attract more clients

8M ago 35:48:00

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Welcome back to Process to Profitability! In today's episode, we have a very special guest joining us. Natalie Koussa, a visibility coach and podcast guesting strategist, will be sharing her expertise on a different approach to using podcasts to bring in clients. Natalie's journey started by helping clients get booked on podcasts and it quickly became her main focus. Natalie believes that building trust between the host and listeners is vital, and she'll be diving into strategies for effective pitching, finding the right podcasts, and utilizing podcasts to generate leads and attract high-ticket clients. You won't want to miss this insightful conversation on leveraging the power of podcasts for business success. Let's get started!

Timestamps:

[00:02:04] Meet Natalie

[00:05:23] Why podcasting is great for lead generation, but not list building

[00:09:44] Is podcast guesting right for generating leads in your business?

[00:12:11] What you need to have in place before podcast guesting

[00:13:53] Podcast pitching mistakes to avoid

[00:18:11] Podcast guesting is a conversation with the host and the audience

[00:20:21] The results you can expect to see from podcast guesting

[00:23:08] Where to send people to connect at the end of the episode

[00:26:47] How to find the right podcasts to pitch

[00:31:53] Connect with Natalie

Key Topics:

Trust is the most important factor for a successful podcast, not rankings or downloads
Podcast guesting is great for lead generation and finding good-fit clients without a huge audience
Building a small, quality email list of interested buyers is more effective than quantity
Summits and bundles can bring results, but podcasts create deeper connections with listeners
Preparation and understanding the host and audience are key when pitching to be a guest
Speaking on podcasts can lead to increased email list sign-ups and direct messages
The ultimate measure of success is when listeners join the speaker's offers
Prioritizing connection over working with celebrity entrepreneurs can lead to more sales growth.

Resources:

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