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Data-Driven Website Design: Using Heat Maps and Click Analysis to Optimize User Experience
Manage episode 391727721 series 3542614
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In this episode of Process to Profitability, I dive into the world of heat mapping software and how it can help you optimize your websites for better user experience and business results. I discuss the how you can gather and use data from heat maps, click maps, and website recordings to make decisions about your website design. Whether you're looking to improve navigation, rearrange important information, or optimize call to action buttons, heat mapping software can provide the data-driven solutions you need. Tune in to learn how to leverage heat maps to improve user experience and drive conversions for your business.
Timestamps:
[00:00:28] What a heatmap is
[00:01:58] Other types of data you can gather using heat mapping software
[00:03:42] What you can learn from heat maps
[00:10:05] Make decisions based on the accumulation of data
[00:11:02] Heat mapping resources
[00:12:36] Access my new Homepage Writer today
Key Takeaways:
Introduction to heat mapping software
Understanding user behavior through user session recordings and click data analysis
Making the best next step clear and easy for user engagement and conversion
Using data on user behavior to inform decision-making on wording and design choices
Importance of placing important information in prominent positions on the website
Using heat maps to analyze user behavior and scroll patterns
Analyzing user behavior to determine necessary website rearrangements
Insights provided by heat maps, such as popular viewing areas and unlinked spots
Resources:
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