101 / How No-Code Tools Accelerate the Learning Process, with Jonathan Anderson

Product Momentum Podcast

No product manager wants to build a bad version of their software. But sometimes that’s what it takes to accelerate the learning process. Well, maybe not a bad version. But an early, admittedly incomplete one. Something you can quickly get out in front of users, gather some feedback about, and iterate on. Today’s podcast guest, Candu co-Founder and CEO Jonathan Anderson, explains, “If you then decide to go down the development route, you’ll be so much smarter, so much further along the path of figuring out what the right thing to build is.” This concept of drafting is super-valuable, he adds, “but not because we know what the end product will look when we’re done. But because we don’t.”

Candu provides no-code web tools for SaaS apps; at its core, no-code is like products for product people. It helps non-tech-savvy product managers bring even greater impact to their teams – a sort of counter-punch to the vexing “all the responsibility, none of the authority” PM mantra.

“So often we think of building software a little bit like a sacred cow, something only a handful can do along a very prescriptive process.” Jonathan says. “Maybe it’s time to allow non-technical people – like product managers, growth teams, maybe even customer teams – to actually build some of these interfaces themselves.”

No-code, low-code tools help transform passive, receive-only PMs just waiting for requirements to fall from on high into more engaged product builders. We’re better positioned to shift the development effort upstream and figure out where that cut-off is – when the “bad” version of our software is still good enough to ship.

Be sure to catch the whole conversation with Jonathan Anderson; and don’t forget about our 100^th Podcast Episode Book Giveaway. Enter for your chance to win!

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