The Caveman Brain Approach to Sales: Dr. Jean Oursler Reveals the Key to Success - 402

Profit with Law: Profitable Law Firm Growth

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Shownotes can be found at https://www.profitwithlaw.com/402.

Have you ever heard these myths about sales and new business development as a lawyer?

Myth #1: Lawyers don't need to sell, their work speaks for itself. Myth #2: Sales is pushy and manipulative, lawyers should focus on their expertise. Myth #3: Lawyers are not natural salespeople, it's a skill you either have or you don't.

In this episode, our guest Dr. Jean Oursler will debunk these myths and share the truth about overcoming mindset barriers in sales to increase confidence and success.

Building relationships and making connections is second nature to lawyers. By leveraging their strong interpersonal skills and focusing on attracting potential clients, lawyers can redefine their approach to sales and achieve remarkable results. - Dr. Jean Oursler

In this episode, you will be able to:

• Unlock untapped potential in your law firm by optimizing business performance.
• Overcome mindset barriers to sales and achieve unprecedented levels of success.
• Identify your ideal target clients for maximum profitability and satisfaction.
• Discover effective marketing attraction vehicles that will keep clients coming to you.
• Streamline your law firm by outsourcing non-core tasks and maximizing productivity.

[00:00] Introduction to Dr. Jean Oursler

[03:54] Caveman Brain and EOS

[06:55] Building Relationships for Business Development

[09:29] The Caveman Brain Business Growth System

[15:45] The Intersection of Caveman Brain and EOS

[19:33] Marketing Attraction Vehicles

[21:26] Digital Marketing Challenges for Law Firms

Resources mentioned:

Check out our Profit with Law YouTube channel!

Connect with Dr. Jean Oursler: LinkedIn | Instagram | Facebook

Visit Dr. Jean's website to learn more about her work in business psychology and coaching: www.drjeanoursler.com

Explore the Entrepreneurial Operating System (EOS) and learn how it can help you streamline and improve your law firm's operations: https://www.eosworldwide.com/

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

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Chapters

1. Introduction to Dr. Jean Oursler (00:00:00)

2. Caveman Brain and EOS (00:03:54)

3. Building Relationships for Business Development (00:06:55)

4. The Caveman Brain Business Growth System (00:09:29)

5. The Intersection of Caveman Brain and EOS (00:15:45)

6. Marketing Attraction Vehicles (00:19:33)

7. Digital Marketing Challenges for Law Firms (00:21:26)