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Pierluigi Bosco: How Shell use retail data
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The Profusion Data Podcast begins as we meet Pierluigi Bosco, Global CRM Lead at Shell. But what exactly is CRM? How do Shell use data differently? And can Pierluigi convince David to be loyal to a particular petrol station? Find out now!
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CONTACT US: hello@profusion.com
FOLLOW US ON TWITTER: @prfsn
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