Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
…
continue reading
Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Busine ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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From Struggling to Selling Out Offers: A Case Study with Leesa Klich
Manage episode 300617713 series 1308342
Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales?
My guest today, CEO Collective founding member Leesa Klich, is a health writer and blogging expert who helps health and wellness professionals use engaging research-based content to build their practices. In this bonus episode, she reveals the strategic tweaks she made in the foundation of her business that took her from struggling to sell a thing to selling out her offers and generating her best revenue month ever.
On this episode of Promote Yourself to CEO:
9:01 - Leesa shares the vision she had for herself that prompted the restructuring of her business model.
12:26 - How did Leesa transition from serving one person at a time to multiple people simultaneously while also raising her prices?
20:11 - Leesa reveals what she has and hasn’t done to market herself and her business. Introverts especially will want to pay attention to this!
24:43 - You can get stuck in this quagmire as an entrepreneur. What does it take to be the most successful possible in your marketing efforts?
28:03 - Leesa created an even bigger offer to sell. She discusses the process of how she came up with and then refined her idea for a white label course.
30:24 - How did Leesa feel about increasing her price point again with the introduction of her course? I had to really work with her to get her pricing mindset right on this.
33:32 - Leesa discusses her audience’s response upon launching the course and what increased her confidence in raising her price.
38:15 - What’s next for Leesa? She tells us where she’s most excited to put her focus for now and advice for anyone considering joining The CEO Collective.
Show Links
422 episodes
From Struggling to Selling Out Offers: A Case Study with Leesa Klich
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Share
Manage episode 300617713 series 1308342
Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales?
My guest today, CEO Collective founding member Leesa Klich, is a health writer and blogging expert who helps health and wellness professionals use engaging research-based content to build their practices. In this bonus episode, she reveals the strategic tweaks she made in the foundation of her business that took her from struggling to sell a thing to selling out her offers and generating her best revenue month ever.
On this episode of Promote Yourself to CEO:
9:01 - Leesa shares the vision she had for herself that prompted the restructuring of her business model.
12:26 - How did Leesa transition from serving one person at a time to multiple people simultaneously while also raising her prices?
20:11 - Leesa reveals what she has and hasn’t done to market herself and her business. Introverts especially will want to pay attention to this!
24:43 - You can get stuck in this quagmire as an entrepreneur. What does it take to be the most successful possible in your marketing efforts?
28:03 - Leesa created an even bigger offer to sell. She discusses the process of how she came up with and then refined her idea for a white label course.
30:24 - How did Leesa feel about increasing her price point again with the introduction of her course? I had to really work with her to get her pricing mindset right on this.
33:32 - Leesa discusses her audience’s response upon launching the course and what increased her confidence in raising her price.
38:15 - What’s next for Leesa? She tells us where she’s most excited to put her focus for now and advice for anyone considering joining The CEO Collective.
Show Links
422 episodes
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Similar to Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
…
continue reading
Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Busine ...
…
continue reading
Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
…
continue reading
How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Cha ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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