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Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Your Profit Road Map for More Sales & a Truly Sustainable Business

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Manage episode 300261619 series 1308342
Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business.

The simplest, easiest way for getting those clients isn’t something sexy or glamorous. It involves using a real strategy to invite people in, actually connect with them, and let them know how you can help. Continuing on with this series to avoid hustle and burnout, today I talk about the second strategy you need to adopt to grow a truly sustainable business.

On this episode of Promote Yourself to CEO:

3:27 - I rant (again) about an issue in the business world that sets so many people up for failure.

5:18 - What is a predictable profit plan? It’s key to how I help entrepreneurs break out of the feast or famine cycle, so I walk you through how to put one together.

10:00 - I reveal the most important but least discussed part of a profit plan. If you don’t have this, it’ll break your business.

10:45 - People get so focused on marketing and sales that they forget about this piece of the puzzle and end up with a lot of unhappy clients.

15:00 - What will be your strategies for marketing, sales, and delivery? I use The CEO Collective as an example.

17:13 - Consider this if you have no idea when you should promote your signature offer. I give more examples from my business.

20:14 - Full upfront payment is awesome! But you’ll love extending payment plans to clients for this incredibly powerful reason.

25:04 - How can you ensure that you don’t experience a revenue gap?

Show Links

Are you running your business… or is your business running you?

It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.
RSVP at http://www.theceocollective.com/success

  continue reading

422 episodes

Artwork
iconShare
 
Manage episode 300261619 series 1308342
Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business.

The simplest, easiest way for getting those clients isn’t something sexy or glamorous. It involves using a real strategy to invite people in, actually connect with them, and let them know how you can help. Continuing on with this series to avoid hustle and burnout, today I talk about the second strategy you need to adopt to grow a truly sustainable business.

On this episode of Promote Yourself to CEO:

3:27 - I rant (again) about an issue in the business world that sets so many people up for failure.

5:18 - What is a predictable profit plan? It’s key to how I help entrepreneurs break out of the feast or famine cycle, so I walk you through how to put one together.

10:00 - I reveal the most important but least discussed part of a profit plan. If you don’t have this, it’ll break your business.

10:45 - People get so focused on marketing and sales that they forget about this piece of the puzzle and end up with a lot of unhappy clients.

15:00 - What will be your strategies for marketing, sales, and delivery? I use The CEO Collective as an example.

17:13 - Consider this if you have no idea when you should promote your signature offer. I give more examples from my business.

20:14 - Full upfront payment is awesome! But you’ll love extending payment plans to clients for this incredibly powerful reason.

25:04 - How can you ensure that you don’t experience a revenue gap?

Show Links

Are you running your business… or is your business running you?

It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.
RSVP at http://www.theceocollective.com/success

  continue reading

422 episodes

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