Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Busine ...
…
continue reading
Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
…
continue reading
Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
…
continue reading
How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Cha ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
Increasing Profit and Decreasing Burnout: A Case Study with Sarah Young
Manage episode 300098114 series 1308342
Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure.
If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever.
On this episode of Promote Yourself to CEO:
6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself.
10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women.
14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business.
21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her.
27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up.
28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again.
32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves.
36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight.
42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective.
Show Links
Are you running your business… or is your business running you?
It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.
RSVP at http://www.theceocollective.com/success
423 episodes
Increasing Profit and Decreasing Burnout: A Case Study with Sarah Young
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Share
Manage episode 300098114 series 1308342
Content provided by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure.
If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever.
On this episode of Promote Yourself to CEO:
6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself.
10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women.
14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business.
21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her.
27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up.
28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again.
32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves.
36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight.
42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective.
Show Links
Are you running your business… or is your business running you?
It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.
RSVP at http://www.theceocollective.com/success
423 episodes
所有剧集
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Busine ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
…
continue reading
Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
…
continue reading
How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Cha ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
