117 | How to Time Your New Product Releases with Katie Hunt

Proof to Product

Creating new products and tinkering with new design ideas is why most of us went into business. It’s the draw of the creative process. We love to brainstorm, create and then create some more. And it keeps our businesses exciting and alive—for us and for our bank account.

Releasing new products is our ticket to business growth. It sets us apart from the competition and shows retailers that we're serious about our business and our product line. But it’s important to realize that timing is a major factor with new releases, particularly when you’re selling wholesale.

At Paper Camp, we talk a lot about scheduling and timing, but the three things we need to consider are:

- Timing

- Frequency

- Reorders

We dive into each of these during today's episode.

Don't forget to download our free workbook: How To Build a Profitable Product Line or connect with us in our Friends of Proof to Product Facebook Group

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ABOUT PROOF TO PRODUCT:

Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!