UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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Content provided by Katie Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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319 | 2024 Market Trends For Product Based Businesses with Jessica Totillo Coster
Manage episode 383773394 series 1423440
Content provided by Katie Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen’s shops and it is important that you understand the challenges that they are facing and how they are adapting to the market and how that will trickle down and affect you as a manufacturer.
Today I want to expand on that conversation with a colleague of mine, Jessica Totillo Coster of E-Commerce Badassery. Jessica is an ecommerce and email marketing strategist. You may also remember her from episode 195 of Proof to Product. Jessica works exclusively with product-based business owners — many of whom are also Paper Camp Alumni & LABS members.
Jessica and I have a unique perspective on what’s happening in the product space right now — observing trends with sales, marketing and spotting issues before they become widespread. And, that’s what our focus is on today’s episode. We're sharing what we’re seeing on the sales & marketing front for product-based businesses - what’s working, what’s not and sharing advice that you can implement right away.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
You can view full show notes and more at http://prooftoproduct.com/319
Quick Links:
429 episodes
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Manage episode 383773394 series 1423440
Content provided by Katie Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen’s shops and it is important that you understand the challenges that they are facing and how they are adapting to the market and how that will trickle down and affect you as a manufacturer.
Today I want to expand on that conversation with a colleague of mine, Jessica Totillo Coster of E-Commerce Badassery. Jessica is an ecommerce and email marketing strategist. You may also remember her from episode 195 of Proof to Product. Jessica works exclusively with product-based business owners — many of whom are also Paper Camp Alumni & LABS members.
Jessica and I have a unique perspective on what’s happening in the product space right now — observing trends with sales, marketing and spotting issues before they become widespread. And, that’s what our focus is on today’s episode. We're sharing what we’re seeing on the sales & marketing front for product-based businesses - what’s working, what’s not and sharing advice that you can implement right away.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
You can view full show notes and more at http://prooftoproduct.com/319
Quick Links:
429 episodes
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Similar to Proof to Product
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The PetaPixel Podcast is a twice-weekly podcast about the wonderful world of photography. It’s a fusion of news, opinions, humor, and real-world experience, bundled into a show that you can listen to on your way to work. Subscribe today to stay up to date with what’s going on in the photo industry from one of the-most-listened-to photography podcasts. Join thousands of photographers from around the world who enjoy host Sharky James' twice-weekly photo podcast where you'll have fun, improve y ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Making It is a weekly audio podcast that comes out every Friday hosted by Jimmy Diresta, Bob Clagett and David Picciuto. Three different makers with different backgrounds talking about creativity, design and making things with your bare hands.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
A lovingly crafted podcast that reveals the stories behind the world's most recognizable and interesting sounds.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
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