The Brain Designer #30 Ella McCrystal Property-Porn Stars podcast

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Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

15 days ago22:08

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

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The Brain Designer #30 Ella McCrystal

about a year ago 1:13:03

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This is something very different to our 'usual programming'...but I really recommend you listen to this!

We are joined by Psychotherapist, Author, and Podcaster Ella McCrystal, who shares some incredible insight into how our brains work and how we can re-mould it to improve our work and personal lives...

As a total newbie to this whole subject, I found this conversation incredibly interesting, and there will definitely be some actionable tactics you can employ in your day to day life from this episode.

Estate Agents deal with so many emotions - with their clients and their teams - using Ella's knowledge can help manage these more easily. In this conversation, Ella answers our questions on:

Fear, imposter syndrome, anxiety - and how to overcome them
Fight & flight responses, where they come from and how to manage them
Real 'authenticity' and how to be truly authentic (including on socials!)
Your 'energy' (you'll have to listen to understand what we mean by this subject!)
How to protect your mindset from clients who offload their problems onto you
What is your core self (and why that matters)
Belief systems
And how to leverage these through social media strategies too.

We hope you enjoy listening to this conversation as much as we enjoyed recording it, and finishing the year on a particularly special episode.

A big thank you to everyone who has listened or watched Property-Porn Stars this year, we hugely appreciate it and look forward to creating more content in 2025 - we've got some special stuff planned!
Check out Ella on Instagram where you can find links to all her work: https://www.instagram.com/ellamccrystal/?hl=en-gb

… continue reading

38 episodes

#Business #Marketing #To PropertyPorn Stars

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The Brain Designer #30 Ella McCrystal

Property-Porn Stars

published about a year ago

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MP3•Episode home

Content provided by Property-Porn Stars. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Property-Porn Stars or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is something very different to our 'usual programming'...but I really recommend you listen to this!

We are joined by Psychotherapist, Author, and Podcaster Ella McCrystal, who shares some incredible insight into how our brains work and how we can re-mould it to improve our work and personal lives...

As a total newbie to this whole subject, I found this conversation incredibly interesting, and there will definitely be some actionable tactics you can employ in your day to day life from this episode.

Estate Agents deal with so many emotions - with their clients and their teams - using Ella's knowledge can help manage these more easily. In this conversation, Ella answers our questions on:

Fear, imposter syndrome, anxiety - and how to overcome them
Fight & flight responses, where they come from and how to manage them
Real 'authenticity' and how to be truly authentic (including on socials!)
Your 'energy' (you'll have to listen to understand what we mean by this subject!)
How to protect your mindset from clients who offload their problems onto you
What is your core self (and why that matters)
Belief systems
And how to leverage these through social media strategies too.

We hope you enjoy listening to this conversation as much as we enjoyed recording it, and finishing the year on a particularly special episode.

A big thank you to everyone who has listened or watched Property-Porn Stars this year, we hugely appreciate it and look forward to creating more content in 2025 - we've got some special stuff planned!
Check out Ella on Instagram where you can find links to all her work: https://www.instagram.com/ellamccrystal/?hl=en-gb

… continue reading

38 episodes

#Business #Marketing #To PropertyPorn Stars

All episodes

×

1
How to list, market, and sell a £5,000,000 house... #36 Simon Cowie and Alex Wilcocks. 1:07:38

4 days ago1:07:38

1:07:38

For well over the asking price (breaking local records), quickly, and at 2%+ fees... This is genuinely a masterclass (a bit of a controversial word!) but there is so much to take away from this for agents, regardless of the market you're in. In this episode, David sits down with Simon Cowie, MD of By Design in Warwickshire and Sutton Coldfield, and Alex Wilcocks, Co-Founder and MD of Burbeck Interiors, to share their strategies for a huge success for a special property in the midlands. What went well, what didn't, what they'd do again, and what they wouldn't - our guests share their strategies in detail, and this insight is worth its weight in gold for any agents operating, or aspiring to operate in, the premium property market.…

1
Independent v Corporate, Online v Premium, Agent v Supplier...#35 David Brierley 50:40

24 days ago50:40

50:40

Industry veteran David Brierley has enjoyed a fascinating and varied career throughout the industry so far; agent and supplier, high end and 'online', independent and corporate, and from trainee to mentor, to name only a few. On a non-industry related note, David is an adventurer, and an avid sailor - accomplishing things that frighten me just to think about... sailing the crocodile (and humungous oil-tanker!) ridden Panama canal in a catamaran, and voyaging across an ocean where the nearest landmass is 400 miles away, 6 miles of ocean beneath you, and the nearest humans to you...are in the international space station! 😳 This is a great conversation, touching on: David's journey through corporate, independent, start up, online agency, premium agency, supplier...what hed do again, and what he wouldn't! The easyProperty deal. Meeting a billionaire, and how they think. Sales vs Managerial roles; how to retain your best talent. The art and science of salesmanship. Promotions...! How to promote salespeople, and manage managers... What I learned on my adventures: oceans, crocodiles, oil tankers, and the remote place on earth! And the role of fear... in business, and in your personal life; how to harness it. Benefit from David's 40 years in business, as he kindly shares some of the best things he has learned in arguably one of the most varied and interesting careers in the industry.…

1
A.I., Psychology and Strategy...#34 Mark Burgess 1:02:44

8 weeks ago1:02:44

1:02:44

Mark Burgess, CEO of Iceberg Digital, is focussed is on applying the future of technology to the estate agency industry. After the last few years of exponential advances in tech, this is a crucial conversation for agents to hear, regardless of whether you are on the front lines or in a strategic role. What the future of technology in our industry will do, and how the best agents leverage it today How consumers make decisions over which agent to invite to a Market Appraisal The fallacy of touting strategies A business journey from magazines to AI, and everything in between. What the best entrepreneurs taught Mark about structuring a successful company... and what are the things estate agents get wrong most! Technology causing deflation, instead of the inflation we are used to How to find, and leverage, a network of experts to improve your business Plus, how to think, and act, strategically rather than reactively in your company, which is arguably even more valuable insight than the vision of the future of technology. Don't miss this episode!…

1
Making Data Sexy...! The reality of 2024's Premium Market #33 Paul Jamieson 53:07

12 weeks ago53:07

53:07

We are joined by Paul Jamieson, Sales Director at 20ea, who shares some invaluable listening for anyone operating in the premium market, both from your own business perspective and some great stats to inform clients with courtesy of Paul and 20ea. Amongst a lot else, we cover: - Some suprising stats around the growth of the premium market - Is the premium market growing faster or slower than the volume market? - What does 2025's market look like? - Are premium homes actually selling, is there demand? - The shocking effect the length of time to complete is having on the market - Should premium agents be reducing prices more? - How to demonstrate your value against competitors (and the market in general) - Self-employed agents performance vs traditional models Not only is the data shared (some of which is very surprising) but some actionable tactics of how to use this information with clients too. Definitely not one to be missed as 2025 kicks off.... Stats breakdown: £1,000,000+ Market January to November 2024 Data Source: 20EA Supply (New Instructions) Volume: 89,511 +12% 2023 +83% 2019 Demand (SSTC) Volume: 41,557 +16% 2023 +71% 2019 Fallen Through Volume: 6,666 +9% 2023 +78% 2019 Price Changes Volume: 46,448 +12% 2023 +115% 2019 Exchanges Volume: 26,910 +6% 2023 +49% 2019 Withdrawn Volume: 51,154 +12% 2023 +60% 2019 Likely to Sell (Exchange) 34.5% -3.3% 2023 -4.4% 2019 Available Stock Volume: 48,378 +11% 2023 +74% 2019 SSTC Stock 17,558 +24% 2023 +132% 2019 Price Change % 34% of properties have had a price change (typically reduction) +1% 2023 +9% 2019 Fall Through % 23% 2% better than 2023 2% worse than 2019 Self Employed Agents Market Share 1.4% +16% 2023 +194% 2019 Online Agents Market Share 0% 0.1% in 2023 1.2% in 2019 Time to Sell (NI – SSTC) 3.3 months 17% slower than 2023 19% slower than 2019 Time to Exchange (SSTC -Exchange) 4.1 months 1% slower than 2023 37% slower than 2019 Time to Move (NI – SSTC) 7.4 months or 225 days 8% slower than 2023 5% slower than 2019…

1
The Brain Designer #30 Ella McCrystal 1:13:03

15 weeks ago1:13:03

1:13:03

This is something very different to our 'usual programming'...but I really recommend you listen to this! We are joined by Psychotherapist, Author, and Podcaster Ella McCrystal, who shares some incredible insight into how our brains work and how we can re-mould it to improve our work and personal lives... As a total newbie to this whole subject, I found this conversation incredibly interesting, and there will definitely be some actionable tactics you can employ in your day to day life from this episode. Estate Agents deal with so many emotions - with their clients and their teams - using Ella's knowledge can help manage these more easily. In this conversation, Ella answers our questions on: Fear, imposter syndrome, anxiety - and how to overcome them Fight & flight responses, where they come from and how to manage them Real 'authenticity' and how to be truly authentic (including on socials!) Your 'energy' (you'll have to listen to understand what we mean by this subject!) How to protect your mindset from clients who offload their problems onto you What is your core self (and why that matters) Belief systems And how to leverage these through social media strategies too. We hope you enjoy listening to this conversation as much as we enjoyed recording it, and finishing the year on a particularly special episode. A big thank you to everyone who has listened or watched Property-Porn Stars this year, we hugely appreciate it and look forward to creating more content in 2025 - we've got some special stuff planned! Check out Ella on Instagram where you can find links to all her work: https://www.instagram.com/ellamccrystal/?hl=en-gb…

1
From 0 to £15,000,000 in luxury listings #29 Richard Austen 1:01:01

18 weeks ago1:01:01

1:01:01

Richard Austen, MD of By Design in South Cambridgeshire, explains how he cold-started his premium estate agency business from zero to £15,000,000 instructions in a matter of months. Transitioning from the volume market to the premium market, as explaining how the sales training he received in the motor trade before that, Richard takes us on the journey, the highs and the lows, of his journey in the world of high-end homes. In this conversation we cover: What service levels are expected - and is Selling Sunset to blame? Doorknocking - the RIGHT way The increasing standards expected in marketing Transitioning into the premium market How to cold-start in the premium market Managing social-media pages, both personal and professional Online and offline marketing strategies Managing rejection 'Second-hand' instructions Review plans with vendors And so much more. Special shout outs to Christopher Watkin and James Skudder. Full podcast live now, check it out!…

1
How to be a rockstar on camera...literally! #28 - Matt Strafford. 1:03:24

20 weeks ago1:03:24

1:03:24

Matt Strafford is the co-founder of Dream Home Films, one of the premium property industry's leading photography and videography companies (as well as being a lead singer in the band!). In this podcast we delve into what Matt sees from the behind the lens, what the best agents are doing in their property marketing, and what the future of videography, social media, and property marketing looks like...! More than that, Matt's background in the music industry is fascinating, and how he combines that creativity with a shrewd business mind is very interesting... All that, plus: -What the best agents, and the 'pros', do on camera for maximum benefit -Managing rejection, and building resilience -How to be natural on camera -The knack of 'trusting the process' -Hiring, firing, and expectations of team members -The importance of a 'Director' in videography ...and loads more besides, Check out this excellent, and very different, episode - available now on all streaming platforms!…

1
How to succeed in the premium property market #27 James Cooper 1:02:15

24 weeks ago1:02:15

1:02:15

James Cooper, MD of By Design in South Devon, talks Matt and David through how he was instructed on £18,000,000 of instructions in the first 10 weeks of his business launch, his journey into premium agency and how he has been so successful in it. If you are in residential agency, and you are interested in moving into the premium market, or want learn from one of the best in the market, this is a great episode to listen to. We discuss: How property brochures not only have a role in this new world of A.I., but how to use them to win instructions! Can one person run both a premium brand, and a residential brand? How to use a network of professionals around you to generate more business What a 'genuinely personal' service means for premium homeowners International - working with overseas clients 'Traditional estate agency, modern technology' Generational difference in estate agency today And so much more besides. Available now on all streaming platforms.…

1
Special Episode: Everest - Sam Lindley. 1:54:07

27 weeks ago1:54:07

1:54:07

This is the story of how my brother, Sam, took the opportunity, when it presented itself, to attempt a summit of Mount Everest - a climb 8,848 metres above sea level, or 29,032 feet, and whether he succeeded or not. It is a fascinating adventure in so many aspects, the extremes, the endurance and the experience, and although it was a story I wanted to hear from him directly, we actually recorded this episode for just one persons benefit, as you will hear. I am very fortunate to have a podcast, so although this episode is explicitly 'non-business' I wanted to use the platform to share with anyone who wanted to listen (and, in my opinion, it is worth a listen!). A few points to consider before listening: - firstly, trigger warning, (which feels weird to say) but there is quite a lot of death mentioned in this podcast, some quite graphic and at times horrifying, pretty much all towards the second half of the episode. - On that note, this is longer than the usual episodes, at about 2 hours. We didn't really care how long it took, it was more important for us (and its intended audience) that we did the subject justice. - Although you can watch this on YouTube, I probably wouldn't recommend it. It's just me and Sam sat in our parents house (not the usual studio in Canary Wharf), so not a lot to see!…

1
Designer Turned Agent #26 Simon Cowie 52:17

30 weeks ago52:17

52:17

Simon is a brilliant premium agent, bringing his talent as a designer into the world of agency, not only from a visual perspective but also by creating a formula for generating new business. Simon Gates often uses Simon Cowie as a case study with his clients, and in this episode we go into why, and a load more besides, including: How to launch properties, and effectively manage the 'when can you get it on the portals' question from vendors. How to use social media as an estate agent...when you hate social media! How to gain up-front marketing contributions from clients, and exceed their expectations in doing so. Pricing strategies and client retention. The importance of branding, and experience, in estate agency. What 'the line' is with social media. ... and what Selling Sunsets taught Simon about agency...! Simon kindly shares so much insight in this episode, its one not to be missed.…

1
The Future of Estate Agents and Property Portals - #25 Steve Carroll 58:18

33 weeks ago58:18

58:18

Steve Carroll shares a fascinating insight into the comparison between the Australian and UK estate agency industry, even more interesting from his time at top-flight portal businesses... including the 'scary' future of property portals. What are UK agents better at than their Aussie counterparts? (And where are they worse...?) How Aussie agents market themselves so well How to get the most out of your portal partners Why are fees higher in Australia Is it 'easier' in Aus? How do the best Aussie agents manage their 'digital shop window' The future of property portals (what the 'Australian Rightmove' is doing!) A very unique podcast, with Steve providing a unique, global perspective on the estate agency and portal industries. A great episode with a brilliant guest, don't miss it!…

1
£10m of instructions in 10 weeks through ethical estate agency - #24 Alia Khan. 1:01:30

35 weeks ago1:01:30

1:01:30

Alia Khan is a superb premium agent, taking her market by storm - listing over £10,000,000 worth of instructions in the first ten weeks since launching her new business. In this episode, we discuss this (of course!) but a lot more, including: The feeling of being the 'black sheep of the family'; defying expectations of those closest to you The pitfalls and benefits of being 'always on' The importance of ethics in estate agency, and handling difficult conversations Approach to social media and channel management Property launch strategy as an instruction winner How to manage price conversations What to do when other agents bad-mouth you Managing mindset regarding underhand tactics from other agents Having a videographer to vlog behind the scenes content of your day to day life And a shocking story about discrimination in the industry... And a lot more... its a great episode for lots of different reasons, available on all the usual channels - dont miss it!…

1
PRIME CUT: Special Episode. 56:42

38 weeks ago56:42

56:42

Welcome to PRIME CUT - a special, one-off episode where we take the 'cream' of the Voice of the Agent Survey, and find out what the best premium and prime estate agents are doing... And the results are fascinating, surprising, and controversial... Co-hosted by Marie Fritz, back by popular demand after her first podcast received so much positive feedback, and of course, Simon Leadbetter, the author of the survey of over 800 agents across the country. In this episode, you will find out: Fees go up, the further up the market you go...why? What can agents learn from this to achieve higher fees? How much does mindset matter when it comes to achieving higher fee levels? Is the premium market 'daunting'... and if so, what can agents do to overcome that perception? How to transition, as an agent, from the 'residential' market to the premium market Should you outsource your marketing or keep it in house to win premium business? Who you should hire into your business next? Exactly which A.I. tools you should use in your agency, and, how to use them best. even, discrimination and mental health challenges... Premium agents suffer these less, but why? To download the full survey, please click this link: https://issuu.com/weareunchained/docs/welcome_to_the_voice_of_the_agent_2024_-_final?fr=xKAE9_zU1NQ…

1
How to go viral... #23 Tanya Baker 1:09:03

41 weeks ago1:09:03

1:09:03

Tanya Baker has a social media following well in excess of 120,000 people, achieves millions of views of her property tours and has featured in national press for her achievements. In this video she shares EXACTLY what she does, her processes, and how her videos perform so much better than most agents' on socials...! Tanya shares: Winning a £1,000,000 instruction from TikTok... The surprising secret to her viral voiceovers How to use social media to outperform the property portals Using social media to generate valuations, and win instructions...even make friends! '10,000 followers from one Reel...' how Tanya did it Exactly what to put on TikTok, vs other platforms What does your follower count actually mean for business And so much more, aside from socials too - mindset, principals, and methods behind growing her business. I promise you'll do something different after listening to this episode... Tanya shares a huge amount of gold, this is an episode not to be missed!…

1
'I don't do boring' #22 Oliver Howard 53:38

44 weeks ago53:38

53:38

This podcast episode is different in lots of ways. Oliver Howard is a larger than life character, who is building his estate agency business in central London against the best in the business, but is doing so in a very different way. First of all, even if you don't listen to this episode, I encourage you to follow Oliver Howard on Instagram ( @OliverHowardLDN ) its not often I say that but Oliver is doing 2 things, I think, very differently online. First is his videography is unlike anything else Ive seen in the industry, and secondly, his incredibly authentic and genuine daily updates - as simple as they may be, are a good example of how easy it is to keep in front of our audience and keep them engaged (what seems 'boring' to us is fascinating to most people out of industry!) In this episode however, we get under the skin of Oliver: online trolls and how to use them to your advantage how his videos look they way they do (spoiler, they're not 'normal' and get massive traction online as a result) how to prospect, and WHO to prospect effectively, especially when starting an estate agency from scratch... How long you have to post on socials for to begin to attract customers to you Using negativity on social media to your advantage How to 'clickbait' your property listings What to look forward to, or worry about, from the next generation of agents coming into the industry How hard the first 18 months of launching his business has been, and dealing with the mental health challenges this brings ... and why Oliver spent 36 hours editing one property video... 🤯 Oliver is fascinating character, a great fun person to be around and an awesome agent doing some really interesting things in the market - don't miss this episode!…

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