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Data-Driven CMO: Aimee Johnson (formerly Starbucks and Zillow)
Manage episode 343218014 series 3238748
Content provided by Knotch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knotch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discussion from this episode includes...
- Where did Aimee's journey to CMO begin?
- Combining structure with creativity to build teams and a career
- Hiring the right people for a balance
- You have to be excited about what you're doing to have a fulfilling career
- It's not about the funnel, it's about the human on the other end
- What's the hardest thing to explain to non-marketers?
- Do you think tech is behind in understanding the importance of marketing?
- How do you use content to extend a customer's experience with your brand?
- Understand how to drive end-to-end customer interactions based on journeys
- High- or low-consideration, it's still about the heart of the customer
- The future of marketing is interconnectedness
- There's momentum in consumer products connected to humans, connected to data
- Motivate people with positive messages
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
Share
Manage episode 343218014 series 3238748
Content provided by Knotch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knotch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discussion from this episode includes...
- Where did Aimee's journey to CMO begin?
- Combining structure with creativity to build teams and a career
- Hiring the right people for a balance
- You have to be excited about what you're doing to have a fulfilling career
- It's not about the funnel, it's about the human on the other end
- What's the hardest thing to explain to non-marketers?
- Do you think tech is behind in understanding the importance of marketing?
- How do you use content to extend a customer's experience with your brand?
- Understand how to drive end-to-end customer interactions based on journeys
- High- or low-consideration, it's still about the heart of the customer
- The future of marketing is interconnectedness
- There's momentum in consumer products connected to humans, connected to data
- Motivate people with positive messages
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
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Similar to Pros & Content Brief
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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