The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Data-Driven CMO: Tony Weisman (former CMO, Dunkin')
MP3•Episode home
Manage episode 344739010 series 3238748
Content provided by Knotch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knotch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- How did Tony get started in marketing?
- You need a broad understanding of all the stakeholders at your business
- Don't look for data to validate what you've already done.
- Senior leaders need to blend data and judgement.
- "I don't need data; I need insights. Tell me what I don't know."
- It takes courage and skill to gather data in a coherent way
- For low-consideration purchases, it's about delight, not loyalty.
- What can you do to make a less-loyal customer visit you one more time?
- How have you removed the fear of failure for your teams?
- "Brand" is elusive (and it's in an unsettled moment)
- How much of brand creation happens organically?
- People like to be discoverers
- What do the next 12 months look like for businesses and marketing budgets?
- You have to invest in content: a good story and good storyteller.
- Data is important beyond increasing confidence in decisions you've already made.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
MP3•Episode home
Manage episode 344739010 series 3238748
Content provided by Knotch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knotch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- How did Tony get started in marketing?
- You need a broad understanding of all the stakeholders at your business
- Don't look for data to validate what you've already done.
- Senior leaders need to blend data and judgement.
- "I don't need data; I need insights. Tell me what I don't know."
- It takes courage and skill to gather data in a coherent way
- For low-consideration purchases, it's about delight, not loyalty.
- What can you do to make a less-loyal customer visit you one more time?
- How have you removed the fear of failure for your teams?
- "Brand" is elusive (and it's in an unsettled moment)
- How much of brand creation happens organically?
- People like to be discoverers
- What do the next 12 months look like for businesses and marketing budgets?
- You have to invest in content: a good story and good storyteller.
- Data is important beyond increasing confidence in decisions you've already made.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
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