Go offline with the Player FM app!
Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch
Manage episode 355343882 series 3238748
This episode's guest is Kimberly Anderson-Mutch, a content leader with a head for data. She’ll tell you she’s a writer at heart, which a lot of content marketers can relate to, but right now—and probably forever—C-suites are asking marketers to show them the numbers, and content marketers don’t get to shrug that off. Kimberly has seen success using data to guide her work, from blog posts to a full website relaunch, and she knows how to communicate that value to the organization and leadership.
(01:59) - Data-informed writing is the most effective way to write for a digital space
(04:40) - The difference between a content writer and a content strategist
(06:25) - Content marketers should buddy up with demand generation marketers
(09:54) - How Kimberly used data to execute a successful website relaunch, centered on content
(14:26) - How to track progress from first touch to conversion
(16:16) - Organic audiences are more ready to convert. What resonates for them?
(18:08) - Data a content marketer should have to prove value to the organization
(20:44) - Content marketers can learn to be strategic and analytical
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
Manage episode 355343882 series 3238748
This episode's guest is Kimberly Anderson-Mutch, a content leader with a head for data. She’ll tell you she’s a writer at heart, which a lot of content marketers can relate to, but right now—and probably forever—C-suites are asking marketers to show them the numbers, and content marketers don’t get to shrug that off. Kimberly has seen success using data to guide her work, from blog posts to a full website relaunch, and she knows how to communicate that value to the organization and leadership.
(01:59) - Data-informed writing is the most effective way to write for a digital space
(04:40) - The difference between a content writer and a content strategist
(06:25) - Content marketers should buddy up with demand generation marketers
(09:54) - How Kimberly used data to execute a successful website relaunch, centered on content
(14:26) - How to track progress from first touch to conversion
(16:16) - Organic audiences are more ready to convert. What resonates for them?
(18:08) - Data a content marketer should have to prove value to the organization
(20:44) - Content marketers can learn to be strategic and analytical
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.