Todd Hassenfelt (Senior Director of eCommerce, Simple Mills)

Pros & Content Brief

Joining us on Pros & Content today is Todd Hassenfelt, Senior Director of ECommerce at Simple Mills!

As their name suggests, Simple Mills sells nutritious food with a focus on flavor - things like almond flour brownies and veggie pita crackers - made with ingredients you’d recognize.

This mindset of positive impact extends beyond uniquely healthy products. Todd commands an uncommon strategy for a CPG. He blends eCommerce and content to avoid conforming to traditional CPG expectations, like bombarding customers with emails and bargains.

“We’re not a discount brand, we’re not gonna win the price game, but we can win the content game.”

We’re excited for you to hear how Todd focuses on relationships, resonance, and recipes, through clever and effective content.

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