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The Value and Power of Corporate Storytelling with Steve Multer

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Manage episode 374861796 series 2899744
Content provided by Peter George Public Speaking Inc and Peter George. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter George Public Speaking Inc and Peter George or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Understanding and honoring the powerful psychology of the speaker-audience relationship helps you improve your communication skills and professional and personal interactions. But how do you do this? Well, in this episode, Steve Multer gives you the keys to adding value, passion, and connection in any outbound marketing message. Remember … a number without a story that gives that number meaning is easily ignored and quickly forgotten. Yet, when you learn to tell a better story, you’ll instantly serve your listeners and yourself more successfully, strategically, and organically.

Steve is a veteran corporate storyteller, speaker coach, team trainer, and market messaging strategist for some of the world's leading brands including Cisco, Splunk, Fujifilm, HP, Siemens, NTT Data, Bayer, Xerox, and Panasonic. He has guided more than 2,500 professionals to deliver value, passion, and connection in on-stage and on-camera presentations. His new book, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing, was released in January.

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158 episodes

Artwork
iconShare
 
Manage episode 374861796 series 2899744
Content provided by Peter George Public Speaking Inc and Peter George. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter George Public Speaking Inc and Peter George or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Understanding and honoring the powerful psychology of the speaker-audience relationship helps you improve your communication skills and professional and personal interactions. But how do you do this? Well, in this episode, Steve Multer gives you the keys to adding value, passion, and connection in any outbound marketing message. Remember … a number without a story that gives that number meaning is easily ignored and quickly forgotten. Yet, when you learn to tell a better story, you’ll instantly serve your listeners and yourself more successfully, strategically, and organically.

Steve is a veteran corporate storyteller, speaker coach, team trainer, and market messaging strategist for some of the world's leading brands including Cisco, Splunk, Fujifilm, HP, Siemens, NTT Data, Bayer, Xerox, and Panasonic. He has guided more than 2,500 professionals to deliver value, passion, and connection in on-stage and on-camera presentations. His new book, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing, was released in January.

  continue reading

158 episodes

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