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An SEO perspective on publishing nonfiction with Cassio Politi

1M ago 33:07

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An SEO perspective on publishing nonfiction

Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.

Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.

In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.”

In this episode

Cassio's author journey and who convinced him to write a book
The SEO dilemma of publishing a 2nd book
How rarity can increase the price of your book
What makes writing a book VERY different from blogging
The importance of professional proofreading
You don’t need people to read your book
Planning to be discovered by your audience
How a small fish can win among whales
What it takes to sell via your blog
Using books in content marketing strategies
The missed opportunity for authors

Connect with Cassio Politi

Book: Content Marketing Masterclass

Connect with Cassio Politi on LinkedIn

Are you looking to become a Published Authority yourself?

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Grab the book How to Become a Nonfiction Author for just $1!

49 episodes