The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss

Publishing Rebel

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2y ago 29:36

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As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method. Listen in to know why!

In this episode:

How to create a great starting point for writing
The Girlscout Method - Book promo 100% aligned with the book message
Creating organic growth driven by user-generated content
How to use the book as a vehicle for business growth
Where to focus in a one-man expert business
Speaking as an amplified credibility and marketing strategy
How to get people to write blurbs for your book (and how to use them)
The excerpt promo strategy

About Dan Gingiss

Dan is an international keynote speaker and coach. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. He is the author of two books, The Experience Maker and Winning at Social Customer Care, and the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.

48 episodes