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The power of being known with Mark Schaefer

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Manage episode 358603793 series 2890531
Content provided by Malene Bendtsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Malene Bendtsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books.

We are talking about personal branding and business resilience during a major crisis.

In this episode:

  • How Mark Schaefer became an entrepreneur
  • Redefining relevancy during a major crisis
  • Nonconformity as a key marketing skill
  • Resistance to being a personal brand
  • The power of being known
  • The four things all known people do
  • The biggest mistakes when building a brand
  • Pivoting a brand
  • Grape lollipops on the web


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 358603793 series 2890531
Content provided by Malene Bendtsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Malene Bendtsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books.

We are talking about personal branding and business resilience during a major crisis.

In this episode:

  • How Mark Schaefer became an entrepreneur
  • Redefining relevancy during a major crisis
  • Nonconformity as a key marketing skill
  • Resistance to being a personal brand
  • The power of being known
  • The four things all known people do
  • The biggest mistakes when building a brand
  • Pivoting a brand
  • Grape lollipops on the web


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

50 episodes

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