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104: Crafting Meaningful Events: Neuroscience, Storytelling, and Fundraising with Joey Goone
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In this episode, I had the pleasure of speaking with Joey Goone from Utopia Experience, an event management company for nonprofit organizations. From the beginning of our conversation, we explore how neuroscience and psychological safety play pivotal roles in creating memorable and impactful events. Joey shares his unique approach to using technology as a conduit for deeper connections and how important it is to foster a sense of community and purpose. We also discuss common pitfalls in fundraising events, emphasizing the need for a clear purpose, targeted audience, and effective storytelling. Joey's insights on stepping back as an executive director to empower your team and leveraging professional support to make a successful ask were particularly enlightening. This conversation is a treasure trove of strategies and stories for anyone looking to elevate their event planning and fundraising efforts.
Topics:
- The impactful role that self-talk can play in nonprofit leadership and how Joey relates this to going on his recent hike where so many things went wrong
- The scarcity and finger-pointing mindset that can take place when events don’t happen the way we want them to and how to reframe this
- Maximizing on the week after an event takes place to cultivate relationships and raise more money for your cause
- Stepping away from the soft ask and strategies you can use to make more money at your next fundraising event
- The top three reasons why people attend events and how to utilize each of these to create more opportunity and community
- How closing the story loop can be the key for lasting donor relationships
- Questions to think about to know if your organization is ready to host an event and the first steps to take to build your ecosystem
- Trends that Joey sees in event planning space and why he’s optimistic about the future
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
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Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
>> Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
>> Join the Purpose and Profit Club weekly newsletter here.
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