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52. The Messaging Gap: 3 Critical Components You're Missing
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Discover how honesty and imperfection can make your brand more relatable, how fostering a two-way conversation can deeply engage your clients, donors, and fans, and an inspiring vision can elevate the know-like-trust factor. Whether you're a brand, an entrepreneur, or an organization, this episode will guide you in crafting messages that resonate and forge meaningful connections.
This episode promises to transform your understanding of relatability, providing insights drawn from successful thought leaders like Sara Blakely, the founder of Spanx, and Katie Sturino, founder of Mega Babe.
Marketing messages and fundraising efforts should create meaningful relationships with your audience, not merely ask for donations or support. We delve into the power of honesty, vulnerability, and the importance of two-way conversations.
We discuss how these elements build stronger relationships with your followers and help keep your mission at the forefront. Learn how to go micro in your mission messaging, breaking down bigger aspirations into manageable tasks and connecting with your audience on a more personal level.
A critical part of this connection is your email welcome series: Get instant access to the Email Welcome Series workshop here and 5 DONE FOR YOU TEMPLATES here.
>> Free Class on August 20th <<
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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Chapters
1. 52. The Messaging Gap: 3 Critical Components You're Missing (00:00:00)
2. Being Relatable in Nonprofit Leadership (00:00:55)
3. Relatable, Relationships, Aspirational (00:05:29)
4. Automate Email Welcome Series for Impactful Communication (00:16:22)
5. Optimizing Marketing Messages and Fundraising (00:24:51)
106 episodes
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