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86. How Kathy Doubled Her Fundraising Using the Purpose & Profit Club™ Method
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Did you always know that you were going to be working in the nonprofit world, or is it something that the universe directed you toward? This is exactly what happened for today’s guest, Kathy Ruiz-Carter. After being diagnosed with a rare skin disorder she started a podcast to find community, then started a membership, then finally landed on creating her own nonprofit, the Lichen Sclerosus Support Network. On today’s episode, she shares what she’s learned along the way and how she’s managed to be profitable from day one. It’s been so fun to see her grow as an executive director, bringing the network’s audience and fundraising efforts right along with her. Kathy is such a light and I can’t wait for you to soak some of that up throughout the episode!
Topics:
- The challenges that come with starting a nonprofit and finding funding within a niche (and medical diagnosis) that is almost unheard of
- How Kathy grew her nonprofit’s website hits from 17,000 to over 100,000, quadrupled her email list, and doubled her revenue using the methods she learned in the Purpose & Profit Club™
- Using (and extending) Giving Tuesday to increase traffic, engagement, and donations and the power of giving your audience free value
- Why you should send more (and then some more) emails, even to those who have already donated
- How to empower your supporters to donate and separate your worth from what they decide
- Knowing when it’s time to move on from the free information and invest in coaching
- The process Kathy went through in growing her business from a podcast, then a membership, to a nonprofit
- Believing that you get back what you put out and trusting the universe to provide for you
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
>> Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
>> Join the Purpose and Profit Club weekly newsletter here.
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