EP17: David Newman - Nearly 20 Years Sending Email Newsletters

Pushing Send

David Newman is a consultant and coach who has been using email for decades to take his business from six figures to well beyond seven figures. He describes how he delivers
incredible value to his audience and he gets a ton of personal satisfaction doing it.
Key Points From This Episode:

• Send emails with a consistent schedule and consistent format that someone looks forward to and is easily digestible.
• Happy meal marketing means that people are better off just when they've experienced your marketing.
• Email is a lifeline between you and your future prospects, clients, and customers.
• Don't send emails for the sake of sending emails. Send an email to communicate and add value and build a relationship with your subscribers.
• Whatever style of email newsletter you put out, your brand needs to be part of the message and part of the digital relationship that you're building.
• Your business needs to FLOP- feature and leverage other people. Don't make every bit of your newsletter only about you.
• A large email list or subscriber base gives you the freedom to make bigger, better choices that are earned by people's attention.

Tweetables:

"A single email address in your database is worth 200 social media followers or connections on any platform of your choice, gladly trade any of those for a single good email address."@DNewman (00:33)
"If you adopt this happy meal marketing that every touchpoint with the marketplace adds value and nobody leaves hungry,that is going to put you in a position that when they have a need, a referral or when they want to invest in whatever it is you do, you will be top of the list " @DNewman (08:07)
"If you had nothing, What's the first thing you would get started on? And without even thinking, I would get busy building a new email list. It is that important. It is that critical. It is much of a lifeline between you and your future prospects, clients and customers." @DNewman (11:33)
"If you're constantly just pushing out your stuff and your ideas and your content, and you're not curating and sharing other content, people will start to get bored." @DNewman (15:45)
"I think your bank account is going to reflect two things: the amount of attention that you earn from your marketplace and the amount of value that you deliver to them. There is no better attention and value tool than email." @DNewman (21.59)
Links Mentioned in Today’s Episode:
David Newman on LinkedIn

David Newman on Twitter
DO IT! Marketing
rasa.io
Yahoo! Groups
Seth Godin
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