Sue Izzo from Action Sports Agent to Business Growth Coach Helping Business Owners Grow

Rad Season Action Sports Podcast

Sue Izzo is a former action sports agent, business growth coach, Mentor and CEO of Sports Management Mastermind.
Sue started off her career in action sports getting her first job at Burton in Vermont. She then worked for ICR in youth marketing and was exposed to sports marketing which lead to opening her own sports marketing agency Mosaic Sports Management representing some of best action sports athletes in the world including world champion surfer Sofia Mulanovich, Josh Kerr, snowboarders Danny Davis, Kevin Pearce and Keir Dillon among many others.
Tune in to find out what is was like to run an athlete management agency for 18 years and the changes within the action sports industry. Co founding headphones brand Frends, producing shows for MTV and ESPN. How Sue sold her agency in 2015 and moved into helping business owners and entrepreneurs with their growth strategies. Along with Co founding The Sports Management Mastermind (SMM) to educates and empower athletes and their families.
Enjoy and get rad!
You can follow what Sue is up to on Instagram at sueizzo and find out more about her latest project The Sports Management Mastermind.
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The Rad Season Action Sports and Adventure Show comes out as a podcast across all podcast players with a new episode every Monday.
For show notes and past guests, please visit: radseason.com/magazine/

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Past guests on The Rad Season Show include Circe Wallace, David Meltzer, Keir Dillon, Mark Sperling, Mikey Taylor and Selema Mesekela.

Contact Rad Season

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Thanks for listening & keep it rad!

Chapters

1. Getting into Action Sports (00:01:15)

2. Snowboarding in Vermont (00:02:40)

3. Job at Burton (00:03:20)

4. Youth Marketing at ICR (00:06:30)

5. Becoming a Sports Agent (00:07:50)

6. Athlete Endorsement Deals (00:09:55)

7. Expanding into Different Action Sports (00:12:24)

8. Surf Industry and Signing Surfers (00:15:08)

9. Sophia Mulánovich Winning the World Title (00:18:03)

10. Marketing and Athlete Branding (00:23:12)

11. Selling company to Octagon (00:32:30)

12. Frends Headphones (00:35:19)

13. Cancer Diagnosis (00:37:01)

14. Basic Bananas Marketing Agency (00:40:21)

15. Business Owners and Athletes (00:44:15)

16. Sports Management Mastermind Course (00:46:30)