))
Tony Arthy — Founder of Worn Out Creative on Growing Action Sports Brands through Music
Manage episode 308226249 series 2858394
Content provided by Oli Russell-Cowan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oli Russell-Cowan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tony Arthy is the founder of brand and music partnerships agency Worn Out Creative based in London. He started the agency in 2008 after having worked in marketing, pr and entertainment for action sports distribution companies and brands including Insight, Paul Frank, RVCA, Vestal Watches and Atticus clothing. Tony's worked with hundreds of bands including Coldplay, The Prodigy, Oasis & Muse on youth marketing campaigns, played drums for The Wonder Stuff and been a band manager for the Black Spiders.
Tune in to find out how Tony mixed his love for music, action sports and working with brands to create his own agency. Where he sees the future of digital marketing and music going. Festival marketing, how brands can get involved with musicians, brand events, working with Vans and the House of Vans and so much more!
Enjoy and get rad!
You can follow what Tony is up to on Instagram at Tony Arthy and see what projects he's working on at Worn Out Creative.
Like what you hear? Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.
The Rad Season Action Sports and Adventure Show comes out as a podcast across all podcast players with a new episode every Monday.
For show notes and past guests, please visit: radseason.com/magazine/
Follow Rad Season:
Website: radseason.com
Twitter: twitter.com/radseason
Instagram: instagram.com/radseason
Facebook: facebook.com/radseason
LinkedIn: linkedin.com/company/rad-season/
YouTube: youtube.com/c/RadSeason
Past guests on The Rad Season Show include Wim Hof, Kevin Lyman, Matt Barr, Alistair Gosling.
Contact Rad Season
- On our website radseason.com
- On Instagram at radseason and olirussellcowan
- On LinkedIn at olirussellcowan
- Email us at info@radseason.com
Thanks for listening & keep it rad!
Chapters
1. Festivals Opening in the UK (00:00:50)
2. Getting in Skateboarding (00:02:37)
3. Playing Drums (00:04:00)
4. Skateboarding in the UK (00:04:10)
5. University in Leeds (00:05:37)
6. Moving to London (00:07:16)
7. Working at Tower Records (00:08:20)
8. Surf Brands - Mambo & Insight (00:10:00)
9. Media Product Placement (00:13:26)
10. Youth Marketing (00:15:31)
11. Vestal Watches (00:16:50)
12. Hossegor, France - Action Sports European Headquarters (00:19:05)
13. Atticus & Blink 182 (00:19:40)
14. Starting Worn Out Creative (00:20:40)
15. Vans UK (00:22:45)
16. House of Vans in London (00:23:30)
17. Managing the Black Spiders (00:24:23)
18. Vans Popups (00:25:18)
19. Vans Events (00:26:41)
20. Punk Bands & Vans Warped Tour (00:27:41)
21. Playing Drums in The Wonder Stuff (00:29:35)
22. Shift to Digital Marketing (00:31:51)
23. Streaming Concerts (00:33:30)
24. Hybrid Concerts (00:36:59)
25. Measuring Success (00:38:22)
26. Ben Raemers (00:41:09)
27. Snowboarding and Resorts Opening (00:43:08)
28. Outdoor Brands & Music (00:45:16)
29. Festival Activations (00:48:44)
30. Festivals coming up (00:49:51)
31. Gigs and festivals in Lisbon (00:51:13)
131 episodes
Share
