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Colin Day on Social Media Governance: Harnessing B2B Social Media Opportunity
Manage episode 336657753 series 3233317
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Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media.
Hot Topics of this Episode Include:
- The biggest struggles that companies are facing today when it comes to social media governance (both in regulated and non-regulated industries)
- How marketing, legal and compliance teams can come together to create a safe and practical social media policy
- How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help
- Colin’s biggest lesson learned post-recovery after he had to hit the big red button to stop all social media
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