Best Oktopost Podcasts (2024)

1
AI and the Art of Meaningful Conversation with Ruth Zive 27:01

7h ago27:01

27:01

Liveperson's CMO Ruth Zive joins episode #147 of the Radically Transparent podcast and reveals an unexpected truth: the most powerful tool in business isn't advanced AI technology or sophisticated algorithms. It's the simple act of conversation. Ruth passionately discusses the nuances of measuring the ROI of AI and introduces the Conversational Fly…

1
The Power of Partners: Transforming B2B Marketing with Kim Bolsoni 16:35

8d ago16:35

16:35

LinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also dives into the multifaceted impact of these partnersh…

1
The Power of Social Intent Data for Revenue Growth with Colin Day 27:01

30d ago27:01

27:01

Marketing leader Colin Day, Managing Director, EMEA of Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and co…

1
Choosing KPIs that matter & making them work with Patrick Barbera 26:28

2M ago26:28

26:28

Patrick Barbera, Director of Product Marketing at IntelyCare, dives head-first into the art of KPI selection and why, for marketing leaders, picking the right KPI to track is both an art and a science. He even explains how this choice can significantly impact the direction and success of your entire marketing strategy. This episode is a must-listen…

1
The Intersection Between AI and Product Marketing with Sean Broderick 33:07

3M ago33:07

33:07

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance. Hot Topics include: - Wha…

1
AI in Marketing: Friend or Foe? With Yael Klass 30:18

3M ago30:18

30:18

Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her “Content Alchemist” initiative that has led to high-quality, scalable content using AI.…

1
Leading in the era of AI with Nuri Cankaya 45:21

4M ago45:21

45:21

Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic shift AI is having across industries. Speaking candidl…

1
Winning Advocacy Strategies and Embracing AI with Rhonda Hughes 29:11

1y ago29:11

29:11

There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise! In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Mar…

1
How to Create Content that Stands Out and Performs 37:23

1y ago37:23

37:23

In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins…

1
How Marketing Leaders Can Maximize Revenue Generation 30:38

1y ago30:38

30:38

In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization. Ken believes it's …

1
David Kung on Managing Priorities, Projects & Tactics with Limited Resources 24:55

1y ago24:55

24:55

David Kung, VP of Marketing at Bluescape Software, exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy. “One step forward and two steps back is a great strategy when you’re walking the plank”, says David as he explains some of the slogans he uses to motivate his team and keep the …

1
Sarah Emmott on How Social Listening Paves the Way for a Winning Social Strategy 20:12

1y ago20:12

20:12

Sarah Emmott, Head of Brand for Work Management by Atlassian, one of Fast Company’s “Most Innovative Companies in the Workplace” joins the Radically Transparent podcast. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes. As well as how a social listening audit discovered why You…

1
David Delaney Mayer on How B2B Video Strategies are Evolving 30:41

1+ y ago30:41

30:41

CEO of Elemmir, Forbes 30-under-30, and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to the brand. Throughout this epis…

1
Lauren Gumport on the Secrets Top PR Professionals Use to Get Media Coverage 21:31

1+ y ago21:31

21:31

Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage. She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pit…

1
Joe Morris on How Companies Win with Employee Advocacy 27:48

1+ y ago27:48

27:48

Joe Morris is the Head of Social Media and Employee Advocacy at Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. Throughout the episode, Joe dives into how he has rolled out a successful employee advocacy program at Capgemini. He confesses that maintaining an advoc…

1
Eytan Buchman on Balancing Strategy and Tactics 21:02

1+ y ago21:02

21:02

Eytan Buchman serves as the CMO of Freightos, a B2B platform that is revolutionizing the trillion-dollar logistics industry with an online freight marketplace, heading up full marketing stack operations, from positioning and branding to digital and traditional marketing channels. Leading the marketing team, Eyal takes a data-driven marketing approa…

1
Dani Peterman on Are Social Media Managers Future CMOs? 38:09

1+ y ago38:09

38:09

Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation. He reveals the modern day career path of a B2B social media manager and what it w…

1
Talia Schmidt on How to Create and Boast a Brand Customers Trust 36:00

1+ y ago36:00

36:00

Introducing Talia Schmidt, Country Marketing Lead at Cisco, an expert in brand building and a featured guest on the Radically Transparent podcast. In this episode, Talia unravels why at the very core of understanding the effectiveness of brand trust is data. She battles with why it’s often easier to measure lead generation campaigns than branding a…

1
Cidney Falk on How Collaboration Creates Economic Opportunity for the Global Workforce 18:13

1+ y ago18:13

18:13

Cidney Falk, a leader in LinkedIn's Channel Partnerships team within the LinkedIn Marketing Solutions business stops by to share how she is flipping the script on what it means to show up to work and accomplish more with less - while staying sane in the process. In this episode, Cidney talks about the creation of “Strength WithIn,” a program she im…

1
Reducing Advocacy Friction: Bringing Your Program Where Your Advocates Are 19:55

1+ y ago19:55

19:55

Swastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration. Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023. Hot …

1
Nish Veer on the Rise of Corporate Trolling in Social Media 30:33

1+ y ago30:33

30:33

Nish Veer, Director of Growth at MediaMonks reflects on companies like Pizza Hut UK, RyanAir, and others who have changed their strategy to become professional trolls in order to gain momentum and an audience. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competito…

1
People-First Tactics: How to Quell Quiet Quitting? 30:08

1+ y ago30:08

30:08

Kelly Pronek, VP of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team. Hot Topics of this Episode Include: - How marketing…

1
Jamie Shanks on what sets Social Selling apart from Social Media Marketing 18:11

1+ y ago18:11

18:11

Jamie Shanks, CEO of Pipeline Signals and the renowned author of two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today's customers; and SPEAR Selling, the ultimate account-based sales guide for the modern digital seller joins host Jennifer Gutman to debate what …

1
How to Successfully Market to a New Demographic 21:32

1+ y ago21:32

21:32

Meet Andrea Zoellner, VP of Marketing at Kinsta, and this week's Radically Transparent podcast guest. She recently led her entire organization to successfully reach a new customer demographic. (Which as many of us know -- is never easy!) Andrea exposes the radically transparent truths behind marketing to a new demographic without changing what curr…

1
Why Good B2B Marketers Don’t Discredit Facebook 17:40

1+ y ago17:40

17:40

VP Marketing, Melinda Cormier of LumApps uncovers what and how she is keeping her pipeline filled with quality leads and maintaining a healthy pipeline-to-spend ratio. However, she takes the conversation for a unique twist as she discloses how she is diversifying her B2B social media strategy to successfully include Facebook-- a social network that…

1
The Unspoken Truths Behind Customer Segmentation 10:14

1+ y ago10:14

10:14

There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer. Hot Topics of this episode include:…

1
Making Social Engagement Data Work for You: How to Nurture Leads Effectively 23:51

1+ y ago23:51

23:51

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman of Oktopost reveals that buyers are actually spend…

1
Why the Best Lead Scoring Models Incorporate Social Engagement Data 17:25

1+ y ago17:25

17:25

If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk? In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require fu…

1
Leveraging Social Data for Better Engagement 11:09

2y ago11:09

11:09

With less than 25% of leads being sales-ready when they first come in, the question remains how we, as modern-day digital marketers, can actually know at what point a lead is defined as “sales-ready”? In this episode, Jennifer Gutman, Director of Customer Marketing at Oktopost examines how B2B marketers can: Leverage social engagement data for bett…

1
Barney O'Kelly on Where Psychology Fits into an Employee Advocacy Launch 34:20

2y ago34:20

34:20

Barney O’Kelly, Digital Marketing Director at Alix Partners, a financial advisory and global consulting firm best known for its work in the turnaround space, reveals what Alix Partners did differently when building the framework of their advocacy program, and why he went to great lengths to truly understand the personas that made up the program. Ac…

1
Matt Bailey on What is Good Engagement Rate? 21:43

2y ago21:43

21:43

Matt Bailey is known for turning data into action and has been recently named by Oktopost in The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow. Matt helps complex organizations and teams take the data, find the story, and use communication to write the next chapter. Often consulting for companies like IBM, Google, and Microsoft, Matt wo…

1
Has marketing lost the ability to tell a great story? With Peter Bell. 15:20

2y ago15:20

15:20

Peter Bell, Adobe's Senior Director UKI Enterprise & EMEA Commercial Marketing makes the case that B2B marketers today have lost the ability to tell a great story. For many, it seems the discipline of focusing on their brand's narrative: something that has anchored the brand in people’s hearts and minds and has kept it there, has disappeared. In th…

1
Employee Advocacy: Should Gamification Include Rewards? With Yara Malalane. 17:59

2y ago17:59

17:59

Listen to Yara Malalane and Jennifer Gutman of Oktopost talk about employee advocacy and how to determine if gamification of your program should include rewards. Yara is a specialist in social media publishing and employee advocacy technology and has worked with organizations across the globe to roll out and scale successful employee advocacy progr…

1
Ben Beeching on Why Your Social Media Matters in Your MarTech Stack 17:08

2y ago17:08

17:08

Meet Mega International's Senior EMEA Marketing, Ben Beeching. You’ve probably heard of Mega International – the global SaaS software company for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance, and Data Governance. But have you ever wondered how their marketing team is able to build compelling customer journeys …

1
Kevin Lau on Why We’ve Lost the Ability to Humanize the Customer Experience 32:20

2y ago32:20

32:20

Renowned for his time at Adobe as Global Head of Customer Advocacy and now serving as Senior Director of Customer Advocacy at F5, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining an existing customer base. This episode is jam-packed with insights into the world of customer marketin…

1
Colin Day on Social Media Governance: Harnessing B2B Social Media Opportunity 30:47

2y ago30:47

30:47

Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social me…

1
10 Key Areas Holding Back your Advocacy Program with Jennifer Gutman 26:39

2y ago26:39

26:39

Oktopost's Director of Customer Marketing, Jennifer Gutman, is hosting solo. If you’re a long-time listener, you know that what keeps her up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. In this episode, she zooms in on the 3 key areas that may be holding your employee advocacy program ba…

1
How Any B2B Business Can Grow a Podcast with Tom Hunt 23:03

2y ago23:03

23:03

Tom Hunt, Founder/CEO of Fame wisely enlightened us that “there is a formula to becoming famous. It’s used by everyone from the likes of Taylor Swift to Salesforce to Donald Trump. First, you create amazingly good content around a specific niche, and second, you are seen around other famous people in that niche.” Tune in now for an extraordinary ep…

1
The Cure for Imposter Syndrome as a Marketer with Chedva Kleinhandler 27:55

2y ago27:55

27:55

Chedva Kleinhandler, CEO and Founder of Rooms and Words, gets radically transparent in this episode about her unconventional career path. Starting as a translator in an ultra-orthodox Jewish community, she became a wildly successful, award-winning serial founder, featured on Forbes, BBC, Wired, Thrive Global, and more. Chedva also candidly unravels…

1
Adam Clarke on Making Employee Experience a Burning a Priority 37:33

2y ago37:33

37:33

Serving as the Head of Marketing at Zest, Adam Clarke, stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. He opens up about self-pressure and doomscrolling and emphasizes the importance of how an employee advocacy program gives employees the opportunit…

1
Keith Messick on Why Great B2B Marketing Comes Down to People and Math 34:44

2y ago34:44

34:44

Keith Messick, CMO at LaunchDarkly reveals the one thing keeping him up at night professionally and it's far from actual marketing. It's people and math. What does he even mean by that?! Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good …

1
Lisa Marcyes on Creating Value for a Global Audience 32:07

2y ago32:07

32:07

Oracle's Director of Global Social Media, Lisa Marcyes, stops by the Radically Transparent podcast to discuss what social media leaders are doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their product. She shares her opinions on why content…

1
Matthew Balcerek on the Secret to Creating Hyper-personalization in Banking 32:21

2y ago32:21

32:21

Forbes 30-Under-30 and Marketing Leader at Debbie, the first debt payoff platform that rewards borrowers for adopting healthy financial habits, Matthew Balcerek stops by the Radically Transparent podcast to reveal to Jennifer Gutman of Oktopost the secrets behind achieving hyper-personalized experiences in banking and what marketers and customer ex…

1
Dr. Jeff Pooley on the Key to Finding Balance between Authenticity & Performance on Social Media 25:03

2y ago25:03

25:03

Meet Dr. Jeff Pooley, Professor of Media and Communication at Muhlenberg College in Allentown, PA, USA. In this episode, Jeff and Jen from Oktopost unravel the authenticity dilemma, or perhaps opportunity, across social media for B2B marketers. In everyday life, it takes effort to come off as effortless – and Jeff addresses how we can show up authe…

1
Shoshana Kordova on Why Product Marketing at Datarails Owns Twitter 32:37

2y ago32:37

32:37

Meet Shoshana Kordova, Director of Product Marketing at Datarails. She stops by Oktopost's Radically Transparent podcast to reveal why her product marketing team owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. For starters, Shoshana suggests that sinc…

1
Inbar Yagur on What Makes Thought Leadership Content Convert 32:36

2y ago32:36

32:36

Inbar Yagur, VP of Brand Marketing of GrowthSpace shares her perspective on what makes thought leadership content resonate with audiences, regardless of the amount of digital noise, and shares how: “Good thought leadership happens when you have an intersection between something that is newsworthy and a value proposition that brings your company for…

1
Maya Sweiry on the Place of Employer Branding for Growing Companies 18:34

2y ago18:34

18:34

Maya Sweiry, Vice President of Human Resources at Oktopost stops by the podcast to talk about the importance of employer branding and how Marketing and HR need to work together to differentiate the employee experience. Similar to the way organizations compete for customers by driving value of their products and services, businesses today also need …

1
Christopher Willis on What it Means to Create “Fit Content”: A Story of Brand Identity 29:17

2y ago29:17

29:17

Meet Christopher Willis, the CMO/CPO of Acrolinx. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Throughout the episode, Chris opens up about a former rebrand that happened to coincide with a magic quadrant where the organization he was leading at the…

1
Andrew Wood on How Social Media is a Talent Acquisition Game-Changer 25:10

2y ago25:10

25:10

Andrew Wood, Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the way we attract talent. As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to …

1
Lee Odden on Getting the Most Out of Influencer Marketing 33:09

2y ago33:09

33:09

Lee Odden, CEO, and Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022. Thro…

Podcasts Worth a Listen

Oktopost Podcasts

Podcasts Worth a Listen

Quick Reference Guide