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Matthew Balcerek on the Secret to Creating Hyper-personalization in Banking
Manage episode 331776494 series 3233317
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Forbes 30-Under-30 and Marketing Leader at Debbie, the first debt payoff platform that rewards borrowers for adopting healthy financial habits, Matthew Balcerek stops by the Radically Transparent podcast to reveal to Jennifer Gutman of Oktopost the secrets behind achieving hyper-personalized experiences in banking and what marketers and customer experience teams need to do in order to be goal-oriented with personalization as the primary goal.
Matthew even opens up about his experience in the entertainment space (Act III Productions (Sony Pictures), Unique Features, FANMADE) and what it has taught him about creating unique bonds between brand and customer in the fintech space– that every marketer in banking should hear.
Listen, learn, and don’t forget, if you are looking to pay off your debt, Debbie can help!
Get Early Access -> https://www.joindebbie.com/
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