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Leveraging Social Data for Better Engagement
Manage episode 341854210 series 3233317
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With less than 25% of leads being sales-ready when they first come in, the question remains how we, as modern-day digital marketers, can actually know at what point a lead is defined as “sales-ready”? In this episode, Jennifer Gutman, Director of Customer Marketing at Oktopost examines how B2B marketers can:
- Leverage social engagement data for better engagement
- Integrate social engagement data into marketing automation and why this simple step will secure your seat at the strategy table and
- ACHIEVE True attribution– using social engagements to improve lead scoring, nurturing, and overall attribution
Get ready to get radically transparent about social engagement data.
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