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Barney O'Kelly on Where Psychology Fits into an Employee Advocacy Launch
Manage episode 341248941 series 3233317
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Barney O’Kelly, Digital Marketing Director at Alix Partners, a financial advisory and global consulting firm best known for its work in the turnaround space, reveals what Alix Partners did differently when building the framework of their advocacy program, and why he went to great lengths to truly understand the personas that made up the program.
According to Barney, marketing is too important to be left only to the marketing department. If you want to tap into creating brand evangelists, you need to understand your employees, the same way you understand your customers.
Barney tackles the tremendous level of insight he has gained while leading an advocacy program. He even opens up about some of the psychology he’s learned about the type of people who work at Alix Partners, why not all people want to share content, and how to help his colleagues overcome their fear of thought leadership on LinkedIn.
Hot Topics of this Episode Include:
- The psychology behind why your advocates may not be participating in your advocacy program, and how you can easily overcome it
- How to mobilize an entire organization to be marketing for your brand
- Barney’s top tips to ensure the extraordinary work your team is doing every day doesn’t become ordinary
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