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Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier
Manage episode 425833460 series 3233317
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BriefCam's Lizzi Goldmeier, Director of Marketing, stops by the Radically Transparent podcast to explore the vital components that power a marketing strategy forward. Lizzi candidly shares that one of the most significant pieces of the puzzle to creating a powerhouse marketing machine is ensuring you have the right people in the right seats.
Lizzi also highlights some of the unique challenges and opportunities content marketers face in the law enforcement sector while calling out the powerful role of content as a driving force to connect social engagement to sales.
From employee advocacy to the true meaning of thought leadership, this conversation is packed with ways to ensure your content is distributed properly, gets in front of the right people, regardless of your audience, and how you and your team can get the creative credit you deserve.
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