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How Marketing Leaders Can Maximize Revenue Generation
Manage episode 361795433 series 3233317
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In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization.
Ken believes it's not just about selling a product–it's about offering a unique perspective that aligns with the market. Emphasizing the importance of positioning and a differentiated story, he highlights the significance of speaking directly with customers.
With his 25+ years of experience and unique background in the public, private equity, and venture capital space, Ken walks through the key aspects of successful marketing leaders. One being the ability to execute fast while being financially, strategically, and data-focused.
Stay until the end to hear how he incorporates employees to be part of the brand and encourages the wider organization to be thought leaders across social.
Hot Topics of this Episode Include:
- The 3 key aspects of successful marketing leaders
- Creating operating systems to create a frictionless experience between departments
- The differences between operating as a private equity and being in a public company
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